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- catalog abstract ""In Product Leadership, Robert Cooper reveals the winners' secrets, and offers managers an invaluable resource to help implement and oversee systematic high-quality new product processes; develop new product strategies; manage product portfolios; determine which products to kill and which to back with resources; and foster ingenuity to outperform the competition. Showcasing examples from the winners, Cooper demonstrates that it takes a commitment from all managers, including marketing, finance, R & D, and HR, to triumph over the competition and become a leader in the new products war."--Jacket.".
- catalog contributor b11029591.
- catalog created "[1998]".
- catalog date "1998".
- catalog date "[1998]".
- catalog dateCopyrighted "[1998]".
- catalog description ""In Product Leadership, Robert Cooper reveals the winners' secrets, and offers managers an invaluable resource to help implement and oversee systematic high-quality new product processes; develop new product strategies; manage product portfolios; determine which products to kill and which to back with resources; and foster ingenuity to outperform the competition. Showcasing examples from the winners, Cooper demonstrates that it takes a commitment from all managers, including marketing, finance, R & D, and HR, to triumph over the competition and become a leader in the new products war."--Jacket.".
- catalog description "1. Winning Is Everything -- 2. What Separates Winners from Losers: The Critical Success Factors -- 3. The Keys to Victory: Seven New Critical Success Factors -- 4. The Stage-Gate New Product Process -- 5. Effective Gates and Gatekeeping -- Picking the Winners -- 6. Managing Your New Product Portfolio -- 7. A New Product Strategy for Your Business: What Markets, Products, and Technologies? -- 8. Taking Action -- An Executive Summary -- App. A. The ProBE Diagnostic Tool -- App. B.A Sample Scoring Model (Gates 2 and 3) -- App. C. The Right Procedure to Ensure High-Quality Gate Meetings.".
- catalog description "Includes bibliographical references (p. 297-308) and index.".
- catalog extent "xiv, 314 p. :".
- catalog identifier "0738200107".
- catalog issued "1998".
- catalog issued "[1998]".
- catalog language "eng".
- catalog publisher "Reading, Mass. : Perseus Books,".
- catalog subject "HF5415.153 .C667 1998".
- catalog subject "New products Management.".
- catalog subject "New products Marketing.".
- catalog tableOfContents "1. Winning Is Everything -- 2. What Separates Winners from Losers: The Critical Success Factors -- 3. The Keys to Victory: Seven New Critical Success Factors -- 4. The Stage-Gate New Product Process -- 5. Effective Gates and Gatekeeping -- Picking the Winners -- 6. Managing Your New Product Portfolio -- 7. A New Product Strategy for Your Business: What Markets, Products, and Technologies? -- 8. Taking Action -- An Executive Summary -- App. A. The ProBE Diagnostic Tool -- App. B.A Sample Scoring Model (Gates 2 and 3) -- App. C. The Right Procedure to Ensure High-Quality Gate Meetings.".
- catalog title "Product leadership : creating and launching superior new products / Robert G. Cooper.".
- catalog type "text".