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- catalog abstract "Forrest Mars and Milton Hershey built business empires out of chocolate. In this history of the candy business, over eight years in the making, former Washington Post reporter Joel Glenn Brenner tells a unique story that is like chocolate itself, a rich blend of many compelling ingredients - in this case, biography and cultural history, investigative reporting and literary journalism. Along the way, Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory where industrial spies jockey for inside information as paranoid executives fight an all-out war for America's sweet tooth. Forrest Mars, often called "the Howard Hughes of candy," was one of the most successful (and private) entrepreneurs in America, a brilliant autocrat who built a unique $20-billion-a-year empire. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he promptly gave it all away. To this day, the Hershey company is controlled by a charitable trust and its profits fund the wealthiest orphanage in the world.".
- catalog contributor b11031416.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description "Bar Wars -- Candy from Strangers -- The Planet Mars -- Melts in Your Mouth -- To the Milky Way and Beyond -- The Candy Man -- Sweet Dreams -- From Bean to Bar -- Chocolate Town, U.S.A. -- Bittersweet -- M and M -- Sweet Home, Chicago -- Breaking the Mold -- The Caretakers -- Milton's Boy -- The Great American Chocolate Bar -- Hot Cocoa -- Mars Attacks -- A Legacy Lost -- Nice People Don't Eat Chocolate -- A Chocolate-Covered World -- Raising the Bar -- Corporate Candy.".
- catalog description "Forrest Mars and Milton Hershey built business empires out of chocolate. In this history of the candy business, over eight years in the making, former Washington Post reporter Joel Glenn Brenner tells a unique story that is like chocolate itself, a rich blend of many compelling ingredients - in this case, biography and cultural history, investigative reporting and literary journalism. Along the way, Brenner takes us inside a world as mysterious as Willy Wonka's Chocolate Factory where industrial spies jockey for inside information as paranoid executives fight an all-out war for America's sweet tooth. Forrest Mars, often called "the Howard Hughes of candy," was one of the most successful (and private) entrepreneurs in America, a brilliant autocrat who built a unique $20-billion-a-year empire. Milton Hershey was a dreamer who wanted to create not just a company but an industrial paradise, and after making an immense fortune, he promptly gave it all away. To this day, the Hershey company is controlled by a charitable trust and its profits fund the wealthiest orphanage in the world.".
- catalog description "Includes bibliographical references (p. 325-343) and index.".
- catalog extent "xiv, 366 p. :".
- catalog hasFormat "Emperors of chocolate.".
- catalog identifier "0679421904".
- catalog isFormatOf "Emperors of chocolate.".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "New York : Random House,".
- catalog relation "Emperors of chocolate.".
- catalog spatial "United States".
- catalog subject "338.7/664153/0973 21".
- catalog subject "Candy industry United States History.".
- catalog subject "Chocolate candy United States Marketing History.".
- catalog subject "Chocolate industry United States History.".
- catalog subject "Competition United States Case studies.".
- catalog subject "HD9200.U54 H473 1999".
- catalog subject "Hershey Foods Corporation History.".
- catalog subject "Hershey, Milton Snavely, 1857-1945.".
- catalog subject "Mars, Forrest.".
- catalog subject "Mars, Incorporated History.".
- catalog tableOfContents "Bar Wars -- Candy from Strangers -- The Planet Mars -- Melts in Your Mouth -- To the Milky Way and Beyond -- The Candy Man -- Sweet Dreams -- From Bean to Bar -- Chocolate Town, U.S.A. -- Bittersweet -- M and M -- Sweet Home, Chicago -- Breaking the Mold -- The Caretakers -- Milton's Boy -- The Great American Chocolate Bar -- Hot Cocoa -- Mars Attacks -- A Legacy Lost -- Nice People Don't Eat Chocolate -- A Chocolate-Covered World -- Raising the Bar -- Corporate Candy.".
- catalog title "The emperors of chocolate : inside the secret world of Hershey and Mars / Joël Glenn Brenner.".
- catalog type "text".