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- catalog abstract ""Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language." "Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work." "This detailed survey marks the first complete retrospective of Rand's powerful body of work."--Jacket.".
- catalog contributor b11037400.
- catalog contributor b11037401.
- catalog contributor b11037402.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description ""Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language." "Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work." "This detailed survey marks the first complete retrospective of Rand's powerful body of work."--Jacket.".
- catalog description "Includes bibliographical references (p.247-249) and index.".
- catalog description "Routes: The boy art director -- Advertising: Modernism comes to Madison -- Publishing: The play instinct at work -- Corporate Identity: Good design is good business -- Paul Rand: Author -- Paul Rand: The modern professor / Jessica Helfand.".
- catalog extent "255 p. :".
- catalog hasFormat "Paul Rand.".
- catalog identifier "0714837989".
- catalog isFormatOf "Paul Rand.".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "London : Phaidon,".
- catalog relation "Paul Rand.".
- catalog spatial "United States".
- catalog subject "Book design United States History 20th century.".
- catalog subject "Commercial art United States History 20th century.".
- catalog subject "Design United States History 20th century.".
- catalog subject "Designers United States Biography.".
- catalog subject "NC999.4.R36 H45 1999".
- catalog subject "Rand, Paul, 1914- Criticism and interpretation.".
- catalog subject "Rand, Paul, 1914-1996 Criticism and interpretation.".
- catalog tableOfContents "Routes: The boy art director -- Advertising: Modernism comes to Madison -- Publishing: The play instinct at work -- Corporate Identity: Good design is good business -- Paul Rand: Author -- Paul Rand: The modern professor / Jessica Helfand.".
- catalog title "Paul Rand / Steven Heller ; foreword by Armin Hofmann ; introduction by George Lois ; essay by Jessica Helfand ; [research [by] Elinor Pettit [and] Georgette Ballance].".
- catalog type "Criticism, interpretation, etc. fast".
- catalog type "History. fast".
- catalog type "text".