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- catalog contributor b11057846.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description "Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.".
- catalog description "Includes bibliographical references (p. 167-168) and indexes.".
- catalog extent "viii, 175 p. :".
- catalog hasFormat "Media research techniques.".
- catalog identifier "0761915362 (acid-free paper)".
- catalog identifier "0761915370 (pbk. : acid-free paper)".
- catalog isFormatOf "Media research techniques.".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "Thousand Oaks : Sage Publications,".
- catalog relation "Media research techniques.".
- catalog subject "302.23/072 21".
- catalog subject "Mass media Research Methodology.".
- catalog subject "P91.3 .B386 1998".
- catalog tableOfContents "Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.".
- catalog title "Media research techniques / Arthur Asa Berger.".
- catalog type "text".