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- catalog contributor b11063238.
- catalog created "1995.".
- catalog date "1995".
- catalog date "1995.".
- catalog dateCopyrighted "1995.".
- catalog description "1. Marketing -- philosophy or function? / Michael J. Baker -- 2. Historical research in marketing / D.G. Brian Jones -- 3. The economics basis of marketing / Edward K. Chung and Roger M. Heeler -- 4. The psychological basis of marketing / Gordon R. Foxall -- 5. The sociological basis of marketing / Kjell Gronhaug -- 6. Cultural aspects of marketing / Kam-Hon Lee -- 7. Quantitative methods in marketing / John Saunders -- 8. Channels of distribution / Bert Rosenbloom -- 9. Consumer behaviour / R.W. Lawson -- 10. Organizational buying behaviour / Stephen Parkinson -- 11. Purchasing management / Lars-Erik Gadde -- 12. Relationships and networks / Lars-Gunnar Mattsson -- 13. Marketing strategy / Robin Wensley -- 14. Strategic marketing planning / John O'Shaughnessy -- 15. Marketing organization and management / Nigel F. Piercy and David W. Cravens -- 16. Marketing budgeting and resource allocation / Richard M.S. Wilson.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xxxiii, 1061 p. :".
- catalog identifier "0415093953 (hc : alk. paper)".
- catalog issued "1995".
- catalog issued "1995.".
- catalog language "eng".
- catalog publisher "London ; New York : Routledge,".
- catalog subject "658.8 20".
- catalog subject "HF5415 .C547353 1995".
- catalog subject "Marketing Encyclopedias.".
- catalog subject "Marketing".
- catalog tableOfContents "1. Marketing -- philosophy or function? / Michael J. Baker -- 2. Historical research in marketing / D.G. Brian Jones -- 3. The economics basis of marketing / Edward K. Chung and Roger M. Heeler -- 4. The psychological basis of marketing / Gordon R. Foxall -- 5. The sociological basis of marketing / Kjell Gronhaug -- 6. Cultural aspects of marketing / Kam-Hon Lee -- 7. Quantitative methods in marketing / John Saunders -- 8. Channels of distribution / Bert Rosenbloom -- 9. Consumer behaviour / R.W. Lawson -- 10. Organizational buying behaviour / Stephen Parkinson -- 11. Purchasing management / Lars-Erik Gadde -- 12. Relationships and networks / Lars-Gunnar Mattsson -- 13. Marketing strategy / Robin Wensley -- 14. Strategic marketing planning / John O'Shaughnessy -- 15. Marketing organization and management / Nigel F. Piercy and David W. Cravens -- 16. Marketing budgeting and resource allocation / Richard M.S. Wilson.".
- catalog title "Companion encyclopedia of marketing / edited by Michael J. Baker.".
- catalog type "text".