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- catalog abstract ""In this comprehensive book on global public relations, long-time international practitioner Michael Morley pulls the curtain back on how PR actually works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputation - the crown jewel of any company."--Jacket.".
- catalog contributor b11063257.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description ""In this comprehensive book on global public relations, long-time international practitioner Michael Morley pulls the curtain back on how PR actually works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputation - the crown jewel of any company."--Jacket.".
- catalog description "1. global village -- it's here -- 2. Corporate reputation -- 3. Corporate reputation management -- 4. global voice -- 5. Think global, act local -- 6. barriers -- 7. specialization of international public relations -- 8. Issues identification and management -- 9. Crisis and catastrophe communications -- 10. Public affairs -- 11. Sponsorship? Philanthropy? Or promotion? -- 12. infrastructure of your organization -- 13. public relations agency -- 14. Research.".
- catalog extent "ix, 172 p. :".
- catalog identifier "0814756166".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "Washington Square, New York : New York University Press,".
- catalog subject "659.2/89 21".
- catalog subject "Corporations Public relations.".
- catalog subject "HD59 .M64 1998".
- catalog tableOfContents "1. global village -- it's here -- 2. Corporate reputation -- 3. Corporate reputation management -- 4. global voice -- 5. Think global, act local -- 6. barriers -- 7. specialization of international public relations -- 8. Issues identification and management -- 9. Crisis and catastrophe communications -- 10. Public affairs -- 11. Sponsorship? Philanthropy? Or promotion? -- 12. infrastructure of your organization -- 13. public relations agency -- 14. Research.".
- catalog title "How to manage your global reputation : a guide to the dynamics of international public relations / Michael Morley.".
- catalog type "text".