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- catalog abstract "Mr. Delano is one of America's top branding strategists and the creative genius behind such superstar names as Oldsmobile's Intrigue sports sedan, Nissan's Pathfinder sport utility vehicle, Pfizer's Zoloft antidepressant, GMC's Yukon utility truck, and Primerica financial services. In The Omnipowerful Brand, he reveals a wealth of specific tips, insider secrets, and lessons from behind the scenes - more ready-to-work information than any other naming or branding book ever produced. Step by field-tested step, Mr. Delano guides you through the seven proven principles and his own breakthrough process for branding companies, products, services, or business ventures. You'll find practical guidelines for channeling your creativity in productive directions. You'll learn to capture the essence of a product and then name that essence in a powerful, compelling way. You'll be privy to the author's insight on how to avoid the "Misery Name"--And you'll discover crucial information on how to measure the appropriateness of the names you've developed and evaluate them for use and availability.".
- catalog contributor b11063271.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description "I. In Pursuit of a Great Brand Name. 1. A Brand Name With No Boundaries. 2. The Current Process. 3. A New Understanding: The Brand Name as King. 4. Secrets to Naming Products and Companies. 5. The Seven Proven Principles. 6. A Proven Process -- II. Building a Great Brand Name into the Omnipowerful Brand: Lessons From American and European Companies. 7. The Making of "The Omnipowerful Brand" 8. Advertising That Builds the Brand. 9. The Next Dimension in Power Brand Marketing.".
- catalog description "Mr. Delano is one of America's top branding strategists and the creative genius behind such superstar names as Oldsmobile's Intrigue sports sedan, Nissan's Pathfinder sport utility vehicle, Pfizer's Zoloft antidepressant, GMC's Yukon utility truck, and Primerica financial services. In The Omnipowerful Brand, he reveals a wealth of specific tips, insider secrets, and lessons from behind the scenes - more ready-to-work information than any other naming or branding book ever produced.".
- catalog description "Step by field-tested step, Mr. Delano guides you through the seven proven principles and his own breakthrough process for branding companies, products, services, or business ventures. You'll find practical guidelines for channeling your creativity in productive directions. You'll learn to capture the essence of a product and then name that essence in a powerful, compelling way. You'll be privy to the author's insight on how to avoid the "Misery Name"--And you'll discover crucial information on how to measure the appropriateness of the names you've developed and evaluate them for use and availability.".
- catalog extent "xvi, 256 p. :".
- catalog identifier "0814404596".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "New York : AMACOM,".
- catalog subject "659.1 21".
- catalog subject "Advertising Brand name products.".
- catalog subject "HF6161.B4 D45 1999".
- catalog tableOfContents "I. In Pursuit of a Great Brand Name. 1. A Brand Name With No Boundaries. 2. The Current Process. 3. A New Understanding: The Brand Name as King. 4. Secrets to Naming Products and Companies. 5. The Seven Proven Principles. 6. A Proven Process -- II. Building a Great Brand Name into the Omnipowerful Brand: Lessons From American and European Companies. 7. The Making of "The Omnipowerful Brand" 8. Advertising That Builds the Brand. 9. The Next Dimension in Power Brand Marketing.".
- catalog title "The omnipowerful brand : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom / Frank Delano.".
- catalog type "text".