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- catalog contributor b11075237.
- catalog contributor b11075238.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "I. Creating Marketing Relationships: Understanding "The People Business" -- 1. Defining a Plan, Building a Business -- It All Begins with Trust -- 2. Building Trust ... Again: Reacting to Crisis -- 3. Timing Is Everything ... Or Is It? Doing Business During a Crisis -- II. Creating a Marketing Strategy -- 4. Value of Market Research -- 5. Marketing Plan -- 6. Determining Which Way to Go: Different Aspects of Marketing and How to Make Them Work -- 7. Marketing Ethics -- In or Out of a Crisis -- III. Crash Course in Crisis Marketing -- 8. Marketing Process in Brief -- IV. Crisis Marketing Casebook -- 9. Difference Between Right and Wrong in a Crisis.".
- catalog description "Includes bibliographical references (p. 233-237) and index.".
- catalog extent "x, 246 p. :".
- catalog identifier "0844232378".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "Chicago, Ill. : NTC Business Books,".
- catalog subject "658.8 21".
- catalog subject "Crisis management Case studies.".
- catalog subject "Crisis management.".
- catalog subject "HF5415.122 .M367 1997".
- catalog subject "Marketing Case studies.".
- catalog subject "Marketing.".
- catalog tableOfContents "I. Creating Marketing Relationships: Understanding "The People Business" -- 1. Defining a Plan, Building a Business -- It All Begins with Trust -- 2. Building Trust ... Again: Reacting to Crisis -- 3. Timing Is Everything ... Or Is It? Doing Business During a Crisis -- II. Creating a Marketing Strategy -- 4. Value of Market Research -- 5. Marketing Plan -- 6. Determining Which Way to Go: Different Aspects of Marketing and How to Make Them Work -- 7. Marketing Ethics -- In or Out of a Crisis -- III. Crash Course in Crisis Marketing -- 8. Marketing Process in Brief -- IV. Crisis Marketing Casebook -- 9. Difference Between Right and Wrong in a Crisis.".
- catalog title "Crisis marketing : when bad things happen to good companies / Joe Marconi.".
- catalog type "Case studies. fast".
- catalog type "text".