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- catalog abstract ""Strategic Marketing for the Digital Age shows you how to build a digital marketing strategy, develop a plan, and execute it profitably. Bill Bishop gives you a practical, step-by-step model for developing an effective marketing program using digital and online technology. He takes you beyond mere "Internet" marketing and shows you how to expand your marketing power by using all of the digital tools available."--Jacket.".
- catalog contributor b11087664.
- catalog created "1998.".
- catalog date "1998".
- catalog date "1998.".
- catalog dateCopyrighted "1998.".
- catalog description ""Strategic Marketing for the Digital Age shows you how to build a digital marketing strategy, develop a plan, and execute it profitably. Bill Bishop gives you a practical, step-by-step model for developing an effective marketing program using digital and online technology. He takes you beyond mere "Internet" marketing and shows you how to expand your marketing power by using all of the digital tools available."--Jacket.".
- catalog description "Includes bibliographical references (p. 251-252).".
- catalog description "Preface: Digital Marketing--Like Science Fiction Come to Life xv -- Section 2 Planning Your Digital Marketing Strategy 69 -- Chapter 8 Choose Your Digital Tools 112 -- Section 3 Running Your Digital Marketing Program 189 -- Section 4 The Ethics of Digital Marketing 207 -- Section 5 The Future of Digital Marketing 231.".
- catalog extent "xvi, 252 p. :".
- catalog identifier "0844234419".
- catalog issued "1998".
- catalog issued "1998.".
- catalog language "eng".
- catalog publisher "Lincolnwood, Chicago, Ill., USA : American Marketing Association : NTC Business Books,".
- catalog subject "658.8/00285 21".
- catalog subject "HF 5415.1265 B622s 1998".
- catalog subject "HF5415 .1265 .B57 1998".
- catalog subject "HF5415.1265 .B57 1998".
- catalog subject "Internet marketing.".
- catalog subject "Internet.".
- catalog subject "Marketing.".
- catalog tableOfContents "Preface: Digital Marketing--Like Science Fiction Come to Life xv -- Section 2 Planning Your Digital Marketing Strategy 69 -- Chapter 8 Choose Your Digital Tools 112 -- Section 3 Running Your Digital Marketing Program 189 -- Section 4 The Ethics of Digital Marketing 207 -- Section 5 The Future of Digital Marketing 231.".
- catalog title "Strategic marketing for the digital age / Bill Bishop.".
- catalog type "text".