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- catalog contributor b11087665.
- catalog contributor b11087666.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description "Includes bibliographical references (p. 359-369) and indexes.".
- catalog description "Managerial decision making -- Leadership and the workforce -- Motivation -- The structure of media organizations -- Technology and the future -- Media regulation and self-regulation -- Planning -- Market analysis -- Marketing and research -- Budgeting and decision making -- Extended case studies.".
- catalog extent "x, 383 p. ;".
- catalog identifier "080583026X (alk. paper)".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "Mahwah, N.J. : L. Erlbaum Associates,".
- catalog subject "302.23/068 21".
- catalog subject "Mass media Management Case studies.".
- catalog subject "P96.M34 M4 1999".
- catalog tableOfContents "Managerial decision making -- Leadership and the workforce -- Motivation -- The structure of media organizations -- Technology and the future -- Media regulation and self-regulation -- Planning -- Market analysis -- Marketing and research -- Budgeting and decision making -- Extended case studies.".
- catalog title "Media management : a casebook approach / Ardyth Broadrick Sohn ... [et al.].".
- catalog type "Case studies. fast".
- catalog type "text".