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- catalog abstract ""Are current models of media reception and audience ethnography appropriate to the contemporary media environment? Collectively the contributors to this volume argue that they are not. Together they put the case for a new approach, a new agenda, to account for the role of the media in everyday life. Only this new agenda can, they suggest, explain our ubiquitous, constantly reflexive, participation in modern media culture."--Jacket.".
- catalog contributor b11097571.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description ""Are current models of media reception and audience ethnography appropriate to the contemporary media environment? Collectively the contributors to this volume argue that they are not. Together they put the case for a new approach, a new agenda, to account for the role of the media in everyday life. Only this new agenda can, they suggest, explain our ubiquitous, constantly reflexive, participation in modern media culture."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Introduction: three phases of reception studies / Pertti Alasuutari -- Audience and reception research in retrospect: the trouble with audiences / Ann Gray -- The best of both worlds? Media audience research between rival paradigms / Kim Christian Schrøder -- Media figures in identity construction / Joke Hermes -- Cultural images of the media / Pertti Alasuutari -- Legitimations of television programme policies : patterns of argumentation and discursive convergencies in a multichannel age / Heikki Hellman -- Slaves of the ratings tyranny? Media images of the audience / Ingunn Hagen -- The implied audience in soap opera production : everyday rhetorical strategies among television professionals / John Tulloch -- To be an audience / Birgitta Höijer -- "To boldly go ..." : the "third generation" of reception studies / David Morley.".
- catalog extent "viii, 212 p. :".
- catalog hasFormat "Rethinking the media audience.".
- catalog identifier "0761950702".
- catalog identifier "0761950710 (pbk.)".
- catalog isFormatOf "Rethinking the media audience.".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "London ; Thousand Oaks, Calif. : Sage Publications,".
- catalog relation "Rethinking the media audience.".
- catalog subject "302.23 21".
- catalog subject "Mass media Audiences.".
- catalog subject "P96.A83 R48 1999".
- catalog tableOfContents "Introduction: three phases of reception studies / Pertti Alasuutari -- Audience and reception research in retrospect: the trouble with audiences / Ann Gray -- The best of both worlds? Media audience research between rival paradigms / Kim Christian Schrøder -- Media figures in identity construction / Joke Hermes -- Cultural images of the media / Pertti Alasuutari -- Legitimations of television programme policies : patterns of argumentation and discursive convergencies in a multichannel age / Heikki Hellman -- Slaves of the ratings tyranny? Media images of the audience / Ingunn Hagen -- The implied audience in soap opera production : everyday rhetorical strategies among television professionals / John Tulloch -- To be an audience / Birgitta Höijer -- "To boldly go ..." : the "third generation" of reception studies / David Morley.".
- catalog title "Rethinking the media audience : the new agenda / edited by Pertti Alasuutari.".
- catalog type "Aufsatzsammlung. swd".
- catalog type "text".