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- catalog abstract ""In Wall Street to Main Street Edwin J. Perkins focuses on the spectacularly successful career of financier Charles Merrill (1885-1956), the founder of Merrill Lynch, the world's largest brokerage and investment firm. The most innovative entrepreneur in the financial services sector in the twentieth century, Merrill was the central figure in the promotion of common stocks as a prudent long-term investment vehicle for middle-class Americans. With more than 100 branch offices across the nation, Merrill Lynch solicited millions of middle-class households and became famous for bringing "Wall Street to Main Street" in the post-World War II era. Based on archival sources, Wall Street to Main Street is the first biography published about the career of this major Wall Street figure."--Jacket.".
- catalog contributor b11098869.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description ""In Wall Street to Main Street Edwin J. Perkins focuses on the spectacularly successful career of financier Charles Merrill (1885-1956), the founder of Merrill Lynch, the world's largest brokerage and investment firm. The most innovative entrepreneur in the financial services sector in the twentieth century, Merrill was the central figure in the promotion of common stocks as a prudent long-term investment vehicle for middle-class Americans. With more than 100 branch offices across the nation, Merrill Lynch solicited millions of middle-class households and became famous for bringing "Wall Street to Main Street" in the post-World War II era. Based on archival sources, Wall Street to Main Street is the first biography published about the career of this major Wall Street figure."--Jacket.".
- catalog description "Includes bibliographical references (p. [273]-280) and index.".
- catalog description "Introduction -- 1. The return to Wall Street -- 2. Growing up in Florida -- 3. A northern education -- 4. The lure of New York -- 5. Off to a flying start -- 6. The booming twenties -- 7. The Safeway decade -- 8. Reform on Wall Street -- 9. Third career: new strategies on Wall Street -- 10. Testing new strategies: the war years -- 11. Sharing power with Win Smith -- 12. The postwar years, 1945-1950 -- 13. Last years at the helm, 1951-1956 -- 14. Merrill's legacy -- Epilogue: Merrill Lynch in the 1990s -- Appendix: Unpublished manuscripts.".
- catalog extent "xiv, 283 p., [8] p. of plates :".
- catalog identifier "0521630290 :".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "Cambridge, Eng. ; New York : Cambridge University Press,".
- catalog spatial "United States".
- catalog subject "Capitalists and financiers United States Biography.".
- catalog subject "HG172.M47 P47 1999".
- catalog subject "Merrill Lynch & Co. (1973- ) History.".
- catalog subject "Merrill, Charles, 1885-1956.".
- catalog tableOfContents "Introduction -- 1. The return to Wall Street -- 2. Growing up in Florida -- 3. A northern education -- 4. The lure of New York -- 5. Off to a flying start -- 6. The booming twenties -- 7. The Safeway decade -- 8. Reform on Wall Street -- 9. Third career: new strategies on Wall Street -- 10. Testing new strategies: the war years -- 11. Sharing power with Win Smith -- 12. The postwar years, 1945-1950 -- 13. Last years at the helm, 1951-1956 -- 14. Merrill's legacy -- Epilogue: Merrill Lynch in the 1990s -- Appendix: Unpublished manuscripts.".
- catalog title "Wall Street to main street : Charles Merrill and middle-class investors / Edwin J. Perkins.".
- catalog type "Biography. fast".
- catalog type "History. fast".
- catalog type "text".