Matches in Harvard for { <http://id.lib.harvard.edu/aleph/008014352/catalog> ?p ?o. }
Showing items 1 to 26 of
26
with 100 items per page.
- catalog contributor b11119650.
- catalog contributor b11119651.
- catalog contributor b11119652.
- catalog contributor b11119653.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "Arvind Rangaswamy -- When mice meet models : using clickstreams to better understand your customers / Eric J. Johnson -- Interactive home shopping : effects of lowered search costs on competition / John Lynch --Interactive marketing and networks of networks / Dawn Iacobucci -- Effective internet marketing / Laura G. Lee -- Panel discussion on teaching interactive marketing / Peter Palij ... [et al.]".
- catalog description "Includes bibliographical references.".
- catalog description "Life at the frontier : setting the stage / John Deighton, Rashi Glazer -- Who will be affected by the internet? : The role of marketing communications / Eric Anderson, Florian Zettelmeyer -- Internet marketing, catalog marketing, and conventional retailing : a structural analysis / Robert Peterson, Sridhar Balasubramanian -- Introducing a new channel : the story of Chase on-line banking / Russel Herz -- Facilitating buyer-seller exchanges in business markets using the internet / Narakesari Narayandas, Christine Steinman -- Customer lifetime value : models and applications / Paul D. Berger, Nada I. Nasr -- Issues in finding, keeping, and nurturing lifetime customers / Kari Regan -- On-line grocery shopping : findings and research opportunities /".
- catalog extent "40 p. ;".
- catalog isPartOf "Report (Marketing Science Institute) ; no. 97-129.".
- catalog isPartOf "Report / Marketing Science Institute ; no. 97-129".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "Cambridge, Mass. : Marketing Science Institute,".
- catalog subject "HF5415.2 .R48 no.97-129".
- catalog subject "Interactive marketing Research Congresses.".
- catalog subject "Internet marketing Research Congresses.".
- catalog subject "Marketing research Congresses.".
- catalog tableOfContents "Arvind Rangaswamy -- When mice meet models : using clickstreams to better understand your customers / Eric J. Johnson -- Interactive home shopping : effects of lowered search costs on competition / John Lynch --Interactive marketing and networks of networks / Dawn Iacobucci -- Effective internet marketing / Laura G. Lee -- Panel discussion on teaching interactive marketing / Peter Palij ... [et al.]".
- catalog tableOfContents "Life at the frontier : setting the stage / John Deighton, Rashi Glazer -- Who will be affected by the internet? : The role of marketing communications / Eric Anderson, Florian Zettelmeyer -- Internet marketing, catalog marketing, and conventional retailing : a structural analysis / Robert Peterson, Sridhar Balasubramanian -- Introducing a new channel : the story of Chase on-line banking / Russel Herz -- Facilitating buyer-seller exchanges in business markets using the internet / Narakesari Narayandas, Christine Steinman -- Customer lifetime value : models and applications / Paul D. Berger, Nada I. Nasr -- Issues in finding, keeping, and nurturing lifetime customers / Kari Regan -- On-line grocery shopping : findings and research opportunities /".
- catalog title "Research frontiers in interactive marketing / prepared by Lisa Klein, Nicholas Lurie.".
- catalog type "text".