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- catalog abstract "Examines how luxury ice cream companies are vying for European market shares. Discusses a variety of strategies used by Häagen-Dazs to present ice cream as a sensual gourmet specialty. Executives from competitors discuss marketing strategies that appeal to more traditional values.".
- catalog alternative "Business (Television program)".
- catalog alternative "Original BBC broadcast title: From food to fashion".
- catalog contributor b11124620.
- catalog contributor b11124621.
- catalog contributor b11124622.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description "Camera, Peter Murphy, Ken Willinger, Bob Acks; editors, Andrew Loftus, Kevin Dobson; commentator, Zoë Wanamaker.".
- catalog description "Examines how luxury ice cream companies are vying for European market shares. Discusses a variety of strategies used by Häagen-Dazs to present ice cream as a sensual gourmet specialty. Executives from competitors discuss marketing strategies that appeal to more traditional values.".
- catalog description "VHS.".
- catalog extent "1 videocassette (30 min.) :".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "Princeton, NJ : Films for the Humanities [distributor],".
- catalog requires "VHS.".
- catalog spatial "Europe.".
- catalog spatial "United States.".
- catalog subject "Ice cream industry Europe.".
- catalog subject "Ice cream industry United States.".
- catalog title "Original BBC broadcast title: From food to fashion".
- catalog title "The ice cream wars [videorecording] / producer, Brian Edwards ; a Lauderdale production for BBC.".
- catalog type "Videotapes. local".
- catalog type "image".