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- catalog abstract ""New products are the lifeblood of every successful business. And they also are the greatest peril because the failure rate is so high. How do you capitalize on the former and avoid the latter? The answers are here - in How to Develop Successful New Products." "Loaded with practical examples and illustrations, including case histories that show how the leaders are so successful, How to Develop Successful New Products will give you the help you need to build your company one success after another by capitalizing on the skills needed to develop one hot idea after another."--Jacket.".
- catalog contributor b11134597.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description ""New products are the lifeblood of every successful business. And they also are the greatest peril because the failure rate is so high. How do you capitalize on the former and avoid the latter? The answers are here - in How to Develop Successful New Products." "Loaded with practical examples and illustrations, including case histories that show how the leaders are so successful, How to Develop Successful New Products will give you the help you need to build your company one success after another by capitalizing on the skills needed to develop one hot idea after another."--Jacket.".
- catalog description "Ch. 1. New Products: The Lifeblood of Successful Marketing Growth -- Ch. 2. Why New Products Fail -- Ch. 3. Debunking Reality -- Ch. 4. How to Discover People's True Needs -- Ch. 5. What's in It for Me? -- Ch. 6. Linking Benefits to Needs -- Making the Sale -- Ch. 7. Building Value-Added Concepts for New Products -- Ch. 8. Ideation -- Ch. 9. Exploration and Expansion -- Ch. 10. Other Types of Qualitative Research -- Ch. 11. Business-to-Business Opportunities -- Ch. 12. Developing Successful Products for a Global Community -- Ch. 13. Putting It All Together: A Successful Case Study Using the Perception Expansion Theory.".
- catalog description "Includes bibliographical references (p. 197-200) and index.".
- catalog extent "viii, 214 p. :".
- catalog identifier "0844236624".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "Lincolnwood, Ill. : NTC Business Books ; Chicago : American Marketing Association,".
- catalog subject "658.5/75 21".
- catalog subject "HF5415.153 .P34 1997".
- catalog subject "New products Marketing.".
- catalog subject "Product management.".
- catalog tableOfContents "Ch. 1. New Products: The Lifeblood of Successful Marketing Growth -- Ch. 2. Why New Products Fail -- Ch. 3. Debunking Reality -- Ch. 4. How to Discover People's True Needs -- Ch. 5. What's in It for Me? -- Ch. 6. Linking Benefits to Needs -- Making the Sale -- Ch. 7. Building Value-Added Concepts for New Products -- Ch. 8. Ideation -- Ch. 9. Exploration and Expansion -- Ch. 10. Other Types of Qualitative Research -- Ch. 11. Business-to-Business Opportunities -- Ch. 12. Developing Successful Products for a Global Community -- Ch. 13. Putting It All Together: A Successful Case Study Using the Perception Expansion Theory.".
- catalog title "How to develop successful new products / Jerry Patrick.".
- catalog type "text".