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- catalog abstract "Ms. Rogers talked about marketing in an interactive age and the kinds of changes companies are going through and how individual representatives can help their clients make the transition as well. She talked about the number of new products coming out at such a rapid pace and the public's acceptance of technology. Ms. Rogers also talked about customer retention in a new world.".
- catalog contributor b11136352.
- catalog contributor b11136353.
- catalog contributor b11136354.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "Ms. Rogers talked about marketing in an interactive age and the kinds of changes companies are going through and how individual representatives can help their clients make the transition as well. She talked about the number of new products coming out at such a rapid pace and the public's acceptance of technology. Ms. Rogers also talked about customer retention in a new world.".
- catalog description "Speaker: Martha Rogers, Professor of telecommunications at Bowling Green State University.".
- catalog description "VHS.".
- catalog extent "1 videocassette (60 min.) :".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "[West Lafayette, Ind.] : Purdue University Public Affairs Video Archives [distributor],".
- catalog requires "VHS.".
- catalog subject "Competition.".
- catalog subject "Customer relations.".
- catalog subject "Interactive marketing.".
- catalog subject "Technological innovations.".
- catalog title "Business competition in the digital age [videorecording].".
- catalog type "image".