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- catalog abstract "Programs explore various aspects of brand name marketing. Presents case studies from 3M, Häagen Dazs, Club Med, American Express, Scotch Videotape, and Singapore Airlines.".
- catalog alternative "Adding value.".
- catalog alternative "Branding".
- catalog alternative "Future for marketing.".
- catalog alternative "Globalization.".
- catalog alternative "Managing brand equity.".
- catalog alternative "Relationship marketing.".
- catalog alternative "Retailer power.".
- catalog alternative "Threats to the brand.".
- catalog contributor b11142877.
- catalog contributor b11142878.
- catalog contributor b11142879.
- catalog contributor b11142880.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "Programs explore various aspects of brand name marketing. Presents case studies from 3M, Häagen Dazs, Club Med, American Express, Scotch Videotape, and Singapore Airlines.".
- catalog description "VHS format.".
- catalog description "[v. 1] Threats to the brand (15 min.) -- [v. 2] Managing brand equity (19 min.) -- [v. 3] Adding value (16 min.) -- [v. 4] Retailer power (11 min.) -- [v. 5] Globalization (20 min.) -- [v. 6] Relationship marketing (14 min.) -- [v. 7] The future for marketing (15 min.).".
- catalog extent "7 videocassettes (110 min.) :".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "Princeton, NJ : Films for the Humanities & Sciences [distributor],".
- catalog requires "VHS format.".
- catalog subject "Brand name products Marketing Case studies.".
- catalog subject "Brand name products Marketing Management.".
- catalog subject "Business names.".
- catalog subject "Marketing Case studies.".
- catalog subject "Product management.".
- catalog tableOfContents "[v. 1] Threats to the brand (15 min.) -- [v. 2] Managing brand equity (19 min.) -- [v. 3] Adding value (16 min.) -- [v. 4] Retailer power (11 min.) -- [v. 5] Globalization (20 min.) -- [v. 6] Relationship marketing (14 min.) -- [v. 7] The future for marketing (15 min.).".
- catalog title "Branding".
- catalog title "Branding, the marketing advantage [videorecording] / a Lauderdale production for BBC for Business ; producer, Brian Edwards.".
- catalog type "Videotapes. local".
- catalog type "image".