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- catalog abstract "In an industry where the average customer loyalty rate hovers around 44 percent. Saturn excels at close to 60 percent - a tremendous accomplishment for a company to achieve in only eight years. What really is the Saturn difference? Why do their customers find the experience of doing business with them to be truly special? And - most important of all - how can your business follow in Saturn's footsteps? Marketing expert Vicki Lenz answers these questions as she explores how Saturn built its exceptional customer service reputation, using Saturn's successful methods to demonstrate how any company can create positive relationships with customers and turn one-time buyers into repeat-purchasing, loyal clients. You'll hear from dozens of enthusiastic Saturn customers explaining why they love dealing with Saturn and why they will return to buy again. Lenz explains in detail what the Saturn Corporation has done to foster such devotion, and how you can adapt their methods to your business.".
- catalog contributor b11142914.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description "In an industry where the average customer loyalty rate hovers around 44 percent. Saturn excels at close to 60 percent - a tremendous accomplishment for a company to achieve in only eight years. What really is the Saturn difference? Why do their customers find the experience of doing business with them to be truly special? And - most important of all - how can your business follow in Saturn's footsteps?".
- catalog description "Includes bibliographical references (p. 267-268) and index.".
- catalog description "Marketing expert Vicki Lenz answers these questions as she explores how Saturn built its exceptional customer service reputation, using Saturn's successful methods to demonstrate how any company can create positive relationships with customers and turn one-time buyers into repeat-purchasing, loyal clients. You'll hear from dozens of enthusiastic Saturn customers explaining why they love dealing with Saturn and why they will return to buy again. Lenz explains in detail what the Saturn Corporation has done to foster such devotion, and how you can adapt their methods to your business.".
- catalog description "pt. 1. About Saturn and Customer Loyalty. Ch. 1. Introduction. Ch. 2. A Brief History of Saturn. Ch. 3. Creating Customer Loyalty: Where to Begin. Ch. 4. Building on Core Values -- pt. 2. Before, during, and after the Purchase. Ch. 5. Create Interest. Ch. 6. Help Customers Feel Welcome. Ch. 7. Make the Buying Process Easy. Ch. 8. Communicate AFTER the Sale. Ch. 9. Solve Problems. Ch. 10. Keep Customers Coming Back! -- pt. 3. The Rest of the Story. Ch. 11. Q's & A's with a Saturn Big Wheel. Ch. 12. Get Saturnized!".
- catalog extent "xiii, 274 p. :".
- catalog hasFormat "Saturn difference.".
- catalog identifier "0471314498 (alk. paper)".
- catalog isFormatOf "Saturn difference.".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "New York : J. Wiley,".
- catalog relation "Saturn difference.".
- catalog subject "658.8/12 21".
- catalog subject "Consumer satisfaction.".
- catalog subject "Customer relations.".
- catalog subject "HF5415.5 .L46 1999".
- catalog subject "Saturn Corporation.".
- catalog tableOfContents "pt. 1. About Saturn and Customer Loyalty. Ch. 1. Introduction. Ch. 2. A Brief History of Saturn. Ch. 3. Creating Customer Loyalty: Where to Begin. Ch. 4. Building on Core Values -- pt. 2. Before, during, and after the Purchase. Ch. 5. Create Interest. Ch. 6. Help Customers Feel Welcome. Ch. 7. Make the Buying Process Easy. Ch. 8. Communicate AFTER the Sale. Ch. 9. Solve Problems. Ch. 10. Keep Customers Coming Back! -- pt. 3. The Rest of the Story. Ch. 11. Q's & A's with a Saturn Big Wheel. Ch. 12. Get Saturnized!".
- catalog title "The Saturn difference : creating customer loyalty in your company / Vicki Lenz.".
- catalog type "text".