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- catalog abstract ""Competitive Intelligence for the Competitive Edge unlocks the secrets to competitive intelligence - the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment. This book shows you how to improve the effectiveness of your marketing efforts by understanding what your competitors are really up to and then making that knowledge work to your (and your company's) advantage." "Apply, Competitive Intelligence for the Competitive Edge offers professional marketers, researchers, and account managers a detailed introduction to the professional practice of competitive intelligence and provides numerous examples of competitive. Plus, author Alan Dutka gives insight into the most effective data-gathering, analysis, and storage techniques; research strategies; and the latest tools available to business professionals for competitive intelligence pursuits."--Jacket.".
- catalog contributor b11151676.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description ""Competitive Intelligence for the Competitive Edge unlocks the secrets to competitive intelligence - the process of collecting, analyzing, and acting upon information about your competitors and the competitive environment. This book shows you how to improve the effectiveness of your marketing efforts by understanding what your competitors are really up to and then making that knowledge work to your (and your company's) advantage." "Apply, Competitive Intelligence for the Competitive Edge offers professional marketers, researchers, and account managers a detailed introduction to the professional practice of competitive intelligence and provides numerous examples of competitive. Plus, author Alan Dutka gives insight into the most effective data-gathering, analysis, and storage techniques; research strategies; and the latest tools available to business professionals for competitive intelligence pursuits."--Jacket.".
- catalog description "Competitive Intelligence in a New Competitive Environment -- Competitive Intelligence in a Marketing Research Context -- Evaluating and Quantifying Market Potential -- Evaluating the Effectiveness of a Competitor's Advertising -- Giving Business Away -- Intelligent Information in Cross Tabulations -- Integrating Competitive Intelligence and Customer Satisfaction Research -- Detecting and Combating Changes in a Competitor's Marketing Strategy -- Profiting from Competing Products -- Quadrants and Gaps -- Event-Driven Satisfaction Research -- Competitive Benchmarking -- Exploring Company Web Sites -- Benchmarking Research and Development Expenditures in the Cosmetic Industry -- Benchmarking Selling and Distribution Expenses in the Greeting Card Industry -- Designing and Interpreting Telephone Surveys to Obtain Benchmarking Information -- Analyzing Text Data to Gain a Competitive Advantage -- Educating the Potential Customer -- Adapting Messages to Changing Times -- Competitive Intelligence in a Strategic Environment -- The Electric Industry: No Longer Business As Usual -- Prospering in a New Business Environment -- The Demise of Centerior Energy -- Reacting to an Unexpected Event -- A Strategic Focus on Growth -- Initial Analysis of an Unexpected Event -- Ongoing Monitoring Following an Unexpected Event -- Competitive Intelligence as a Multifaceted Process -- Identifying a New Competitive Threat -- Strategy Development -- Competitive Intelligence from a Global Perspective.".
- catalog description "Includes bibliographical references (p. 309-312) and index.".
- catalog extent "xi, 320 p. :".
- catalog hasFormat "Competitive intelligence for the competitive edge.".
- catalog identifier "0844202932".
- catalog isFormatOf "Competitive intelligence for the competitive edge.".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "Lincolnwood, Ill. : NTC Business Books,".
- catalog relation "Competitive intelligence for the competitive edge.".
- catalog subject "658.4/7 21".
- catalog subject "Business intelligence.".
- catalog subject "Competition.".
- catalog subject "HD38.7 .D87 1999".
- catalog subject "Strategic planning.".
- catalog tableOfContents "Competitive Intelligence in a New Competitive Environment -- Competitive Intelligence in a Marketing Research Context -- Evaluating and Quantifying Market Potential -- Evaluating the Effectiveness of a Competitor's Advertising -- Giving Business Away -- Intelligent Information in Cross Tabulations -- Integrating Competitive Intelligence and Customer Satisfaction Research -- Detecting and Combating Changes in a Competitor's Marketing Strategy -- Profiting from Competing Products -- Quadrants and Gaps -- Event-Driven Satisfaction Research -- Competitive Benchmarking -- Exploring Company Web Sites -- Benchmarking Research and Development Expenditures in the Cosmetic Industry -- Benchmarking Selling and Distribution Expenses in the Greeting Card Industry -- Designing and Interpreting Telephone Surveys to Obtain Benchmarking Information -- Analyzing Text Data to Gain a Competitive Advantage -- Educating the Potential Customer -- Adapting Messages to Changing Times -- Competitive Intelligence in a Strategic Environment -- The Electric Industry: No Longer Business As Usual -- Prospering in a New Business Environment -- The Demise of Centerior Energy -- Reacting to an Unexpected Event -- A Strategic Focus on Growth -- Initial Analysis of an Unexpected Event -- Ongoing Monitoring Following an Unexpected Event -- Competitive Intelligence as a Multifaceted Process -- Identifying a New Competitive Threat -- Strategy Development -- Competitive Intelligence from a Global Perspective.".
- catalog title "Competitive intelligence for the competitive edge / Alan Dutka.".
- catalog type "text".