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- catalog abstract "Customer Clubs and Loyalty Programmes will take you through all the necessary steps to research, plan and launch a programme that builds and develops the relationship between you and your customers; it puts special emphasis on value measurement and selection of the right benefits; it will also enable you to integrate the loyalty programme into every part of your organization; to maximize the research value; and to measure the on-going success of your strategy, developing and expanding the programme as you go.".
- catalog contributor b11153034.
- catalog created "1998.".
- catalog date "1998".
- catalog date "1998.".
- catalog dateCopyrighted "1998.".
- catalog description "1. Why you should read this book! -- 2. Executive summary -- 3. What is a customer club? -- 4. The retention marketing trend -- 5. How to develop a customer club that creates value -- 6. The club goals -- 7. The club's target groups -- 8. The type of club -- 9. The club benefits -- 10. The financial concept -- 11. Communication -- 12. The club organization and service centre -- 13. Integrating the club into the sponsoring company -- 14. The club database -- 15. Business-to-business clubs -- 16. Measuring the club's success -- 17. A view of the future of customer clubs -- 18. Customer loyalty programmes in the UK / Merlin Stone -- 19. Customer loyalty programmes in Germany / Stephan A. Butscher and Reiner Blau.".
- catalog description "Customer Clubs and Loyalty Programmes will take you through all the necessary steps to research, plan and launch a programme that builds and develops the relationship between you and your customers; it puts special emphasis on value measurement and selection of the right benefits; it will also enable you to integrate the loyalty programme into every part of your organization; to maximize the research value; and to measure the on-going success of your strategy, developing and expanding the programme as you go.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xii, 267 p. :".
- catalog identifier "0566080249 (hardcover)".
- catalog issued "1998".
- catalog issued "1998.".
- catalog language "eng".
- catalog publisher "Brookfield, VT : Gower,".
- catalog subject "658.8/12 21".
- catalog subject "Customer clubs.".
- catalog subject "Customer loyalty programs.".
- catalog subject "HF5415.525 .B87 1998".
- catalog tableOfContents "1. Why you should read this book! -- 2. Executive summary -- 3. What is a customer club? -- 4. The retention marketing trend -- 5. How to develop a customer club that creates value -- 6. The club goals -- 7. The club's target groups -- 8. The type of club -- 9. The club benefits -- 10. The financial concept -- 11. Communication -- 12. The club organization and service centre -- 13. Integrating the club into the sponsoring company -- 14. The club database -- 15. Business-to-business clubs -- 16. Measuring the club's success -- 17. A view of the future of customer clubs -- 18. Customer loyalty programmes in the UK / Merlin Stone -- 19. Customer loyalty programmes in Germany / Stephan A. Butscher and Reiner Blau.".
- catalog title "Customer clubs and loyalty programmes : a practical guide / Stephan A. Butscher.".
- catalog type "text".