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- catalog abstract ""In The Entertainment Economy, Michael J. Wolf demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses, just like entertainment businesses, have to turn to content for the competitive edge." "Wolf shows how tomorrow's successful businessperson will have to act like a mogul in a global economy defined by hits and blockbusters."--Jacket.".
- catalog contributor b11161084.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description ""In The Entertainment Economy, Michael J. Wolf demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses, just like entertainment businesses, have to turn to content for the competitive edge." "Wolf shows how tomorrow's successful businessperson will have to act like a mogul in a global economy defined by hits and blockbusters."--Jacket.".
- catalog description "You are now entering the entertainment zone -- Hedonomics : the fun-focused consumer -- The E-factor : there's no business without show business -- The battle for your attention -- Mogul Kombat : the struggle for world domination -- Breakout : the genesis of a phenomenon -- "Enteractivity" : the Internet and reality -- Brand empires -- And now, a word from our sponsors -- The view from tomorrow.".
- catalog extent "xxi, 314 p. ;".
- catalog identifier "0812930428".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "New York : Times Books,".
- catalog subject "302.23 21".
- catalog subject "Culture in motion pictures.".
- catalog subject "Leisure industry.".
- catalog subject "Motion pictures Social aspects.".
- catalog subject "PN1992.6 .W68 1999".
- catalog subject "Popular culture.".
- catalog subject "Television broadcasting Social aspects.".
- catalog tableOfContents "You are now entering the entertainment zone -- Hedonomics : the fun-focused consumer -- The E-factor : there's no business without show business -- The battle for your attention -- Mogul Kombat : the struggle for world domination -- Breakout : the genesis of a phenomenon -- "Enteractivity" : the Internet and reality -- Brand empires -- And now, a word from our sponsors -- The view from tomorrow.".
- catalog title "The entertainment economy : how mega-media forces are transforming our lives / Michael J. Wolf.".
- catalog type "text".