Matches in Harvard for { <http://id.lib.harvard.edu/aleph/008041372/catalog> ?p ?o. }
Showing items 1 to 20 of
20
with 100 items per page.
- catalog abstract "This "channelmaster's" handbook explores all the macro and micro business influences that affect channel management efficiency, the frustrating areas of channel power and conflict, the potentially dangerous issue of legalities (with an entire chapter devoted to antitrust concerns), and, most importantly, the channel design sequence. From basic concepts such as what the various channels of distribution are and why you use them to intricate issues like channel selection criteria, market coverage strategies, and channel candidate enticements, Managing Channels of Distribution gives you all the information you need to plan, implement, and manage a successful channel of distribution network.".
- catalog contributor b11162416.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description "Pivotal marketing channel concepts -- Channel design sequence -- Marketing channel macroinfluences and internal variables -- Competitive analysis and strategy -- Discovering customer satisfaction requirements -- Channel selection criteria -- Eagles don't flock : locating channel member candidates -- Channel candidate enticements and inducements : business policies that bond your channel to you -- Channel management and communication -- Channel conflict and power -- Channel of distribution motivational concepts and processes -- Legalities -- New and different channel forms and trends.".
- catalog description "This "channelmaster's" handbook explores all the macro and micro business influences that affect channel management efficiency, the frustrating areas of channel power and conflict, the potentially dangerous issue of legalities (with an entire chapter devoted to antitrust concerns), and, most importantly, the channel design sequence. From basic concepts such as what the various channels of distribution are and why you use them to intricate issues like channel selection criteria, market coverage strategies, and channel candidate enticements, Managing Channels of Distribution gives you all the information you need to plan, implement, and manage a successful channel of distribution network.".
- catalog extent "xxi, 266 p. :".
- catalog identifier "0814403352".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "New York : AMACOM,".
- catalog subject "658.8/4 21".
- catalog subject "HF5415.129 .R65 1998".
- catalog subject "Marketing channels Management.".
- catalog tableOfContents "Pivotal marketing channel concepts -- Channel design sequence -- Marketing channel macroinfluences and internal variables -- Competitive analysis and strategy -- Discovering customer satisfaction requirements -- Channel selection criteria -- Eagles don't flock : locating channel member candidates -- Channel candidate enticements and inducements : business policies that bond your channel to you -- Channel management and communication -- Channel conflict and power -- Channel of distribution motivational concepts and processes -- Legalities -- New and different channel forms and trends.".
- catalog title "Managing channels of distribution : the marketing executive's complete guide / Kenneth Rolnicki.".
- catalog type "text".