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- catalog contributor b11162420.
- catalog contributor b11162421.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description "After the sale is over / T. Levitt -- Build customer relationships that last / B. Bund Jackson -- An interaction approach to organizational buying behaviour / N.C.G. Campbell -- Relationship marketing / L.L. Berry -- Relationship retailing : transforming customers into clients / L.L. Berry and L.G. Gresham -- Relationship approach to marketing in service contexts : the marketing and organizational behaviour interface / C. Grönroos -- The service organization : climate is crucial / B. Schneider -- Corporate strategy and corporate culture : the view from the checkout / E. Ogbonna and B. Wilkonson -- Using internal marketing to develop a new culture : the case of Ericsson quality / E. Gummesson -- The empowerment of service workers ; what, why, how and when / D.E. Bowen and E.E. Lawler -- The real meaning of empowerment / J. Pickard -- Enfranchisement of service workers / L.A. Schlesinger and J.L. Heskett -- Planning the service encounter / G.L. Shostack -- A conceptual model of service quality and its implications for future research / A. Parasuraman, V.A. Zeithaml and L.L. Berry -- Segmentation of markets based on customer service / A. Sharma and D.M. Lambert -- Loyalty and the renaissance of marketing / F.A. Reichheld -- Value managed relationships : the key to customer retention and profitability / R.W.T. Buchanan and C.S. Gillies -- Marketing to existing clients / D. Maister -- A marketing approach for customer retention / L.J. Rosenberg and J.A. Czepiel -- The role and status of UK database marketing / K. Fletcher, C. Wheeler and J. Wright -- Designing a customer r".
- catalog extent "x, 304 p. :".
- catalog identifier "075062020X".
- catalog isPartOf "Marketing series (London, England). Professional development".
- catalog isPartOf "The marketing series. Professional development".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "Oxford ; Boston : Butterworth-Heinemann,".
- catalog subject "658.8/12 20".
- catalog subject "Consumer satisfaction.".
- catalog subject "Customer relations.".
- catalog subject "Customer services.".
- catalog subject "HF5415.5 .R455 1995".
- catalog subject "Marketing".
- catalog subject "Relationship marketing.".
- catalog tableOfContents "After the sale is over / T. Levitt -- Build customer relationships that last / B. Bund Jackson -- An interaction approach to organizational buying behaviour / N.C.G. Campbell -- Relationship marketing / L.L. Berry -- Relationship retailing : transforming customers into clients / L.L. Berry and L.G. Gresham -- Relationship approach to marketing in service contexts : the marketing and organizational behaviour interface / C. Grönroos -- The service organization : climate is crucial / B. Schneider -- Corporate strategy and corporate culture : the view from the checkout / E. Ogbonna and B. Wilkonson -- Using internal marketing to develop a new culture : the case of Ericsson quality / E. Gummesson -- The empowerment of service workers ; what, why, how and when / D.E. Bowen and E.E. Lawler -- The real meaning of empowerment / J. Pickard -- Enfranchisement of service workers / L.A. Schlesinger and J.L. Heskett -- Planning the service encounter / G.L. Shostack -- A conceptual model of service quality and its implications for future research / A. Parasuraman, V.A. Zeithaml and L.L. Berry -- Segmentation of markets based on customer service / A. Sharma and D.M. Lambert -- Loyalty and the renaissance of marketing / F.A. Reichheld -- Value managed relationships : the key to customer retention and profitability / R.W.T. Buchanan and C.S. Gillies -- Marketing to existing clients / D. Maister -- A marketing approach for customer retention / L.J. Rosenberg and J.A. Czepiel -- The role and status of UK database marketing / K. Fletcher, C. Wheeler and J. Wright -- Designing a customer r".
- catalog title "Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne ... [et al.].".
- catalog type "text".