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- catalog abstract ""You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized. offering little or no true differentiation. What would your customers truly value? Experiences ... The authors explore how successful companies create experiences that engage customers in an inherently personal way ... It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business"--Publisher description.".
- catalog contributor b11162433.
- catalog contributor b11162434.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description ""You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized. offering little or no true differentiation. What would your customers truly value? Experiences ... The authors explore how successful companies create experiences that engage customers in an inherently personal way ... It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business"--Publisher description.".
- catalog description "Includes bibliographical references (p. 207-230) and index.".
- catalog description "Step right up -- Welcome to the experience economy -- Setting the stage -- The show must go on -- Get your act together -- Experiencing less sacrifice -- A refreshing experience -- Work is theatre -- Performing to form -- Now act your part -- The customer is the product -- Finding your role in the world -- Exit, stage right.".
- catalog extent "xii, 254 p. :".
- catalog identifier "0875848192".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "Boston : Harvard Business School Press,".
- catalog subject "658.5/6 21".
- catalog subject "Customer services.".
- catalog subject "Diversification in industry.".
- catalog subject "HF5415.15 .P56 1999".
- catalog subject "Product management.".
- catalog tableOfContents "Step right up -- Welcome to the experience economy -- Setting the stage -- The show must go on -- Get your act together -- Experiencing less sacrifice -- A refreshing experience -- Work is theatre -- Performing to form -- Now act your part -- The customer is the product -- Finding your role in the world -- Exit, stage right.".
- catalog title "The experience economy : work is theatre & every business a stage : goods & services are no longer enough / B. Joseph Pine II and James H. Gilmore.".
- catalog type "text".