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- catalog abstract "In an age of consumerism, downsizing, and frequent layoffs, it may seem that loyalty in the marketplace has fallen victim to the fast buck and the quick fix. In The Loyalty Link, however, Dennis McCarthy reveals that loyalty - between a business and its customers, between employer and employee - is a major competitive advantage. Businesses that develop loyalty links to their employees will consistently retain loyal customers and gain a competitive edge. McCarthy gives business owners, managers, and executives the ideas and tools to forge the crucial link between loyalty and profitability. The Loyalty Link helps you strengthen the bonds of loyalty with your employees and customers alike. You'll discover that the interactions between employees and customers that foster loyalty are neither random events nor the product of well-rehearsed and closely supervised employee behavior. They result from an overall approach that encourages and rewards discretionary effort, and supports employee efforts with thorough training, adequate compensation, and a sense of appreciation.".
- catalog contributor b11171051.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "1. Customer Satisfaction: The Panacea That Isn't Working -- 2. Looking for E-Gaps: An Inside Look at Customer Loyalty -- 3. Customer Loyalty: The Employee Connection -- 4. The Loyalty-Deficit Cycle -- 5. Breaking the Loyalty-Deficit Cycle -- 6. Making People Count: The Basics of a Loyalty-Driven Culture -- 7. Congratulations, You're Empowered: A Loyalty-Based Look at Employee Empowerment -- 8. Adding Team Power to the Loyalty Link -- 9. Putting the Loyalty Link to Work in Your Company -- 10. Final Thoughts.".
- catalog description "In an age of consumerism, downsizing, and frequent layoffs, it may seem that loyalty in the marketplace has fallen victim to the fast buck and the quick fix. In The Loyalty Link, however, Dennis McCarthy reveals that loyalty - between a business and its customers, between employer and employee - is a major competitive advantage. Businesses that develop loyalty links to their employees will consistently retain loyal customers and gain a competitive edge. McCarthy gives business owners, managers, and executives the ideas and tools to forge the crucial link between loyalty and profitability.".
- catalog description "The Loyalty Link helps you strengthen the bonds of loyalty with your employees and customers alike. You'll discover that the interactions between employees and customers that foster loyalty are neither random events nor the product of well-rehearsed and closely supervised employee behavior. They result from an overall approach that encourages and rewards discretionary effort, and supports employee efforts with thorough training, adequate compensation, and a sense of appreciation.".
- catalog extent "ix, 198 p. ;".
- catalog identifier "0471163899 (cloth : alk. paper)".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog subject "658.8/12 21".
- catalog subject "Customer relations.".
- catalog subject "Employee loyalty.".
- catalog subject "HF5415.5 .M183 1997".
- catalog tableOfContents "1. Customer Satisfaction: The Panacea That Isn't Working -- 2. Looking for E-Gaps: An Inside Look at Customer Loyalty -- 3. Customer Loyalty: The Employee Connection -- 4. The Loyalty-Deficit Cycle -- 5. Breaking the Loyalty-Deficit Cycle -- 6. Making People Count: The Basics of a Loyalty-Driven Culture -- 7. Congratulations, You're Empowered: A Loyalty-Based Look at Employee Empowerment -- 8. Adding Team Power to the Loyalty Link -- 9. Putting the Loyalty Link to Work in Your Company -- 10. Final Thoughts.".
- catalog title "The loyalty link : how loyal employees create loyal customers / Dennis G. McCarthy.".
- catalog type "text".