Matches in Harvard for { <http://id.lib.harvard.edu/aleph/008046551/catalog> ?p ?o. }
Showing items 1 to 23 of
23
with 100 items per page.
- catalog contributor b11171054.
- catalog created "c1996.".
- catalog date "1996".
- catalog date "c1996.".
- catalog dateCopyrighted "c1996.".
- catalog description "Includes bibliographical references (p. 146-147).".
- catalog description "Pt.1. Transition from customer satisfaction to customer loyalty -- The four stages in the evolution of customer loyalty -- Customer differentiation: focus on "core" customers -- Why companies don't satisfy their customers -- Customer loyalty - the ultimate business challenge -- The ten inviolate principles of customer loyalty -- Pt.2. A seven-step roadmap to attain and maintain customer loyalty, with an audit to assess effectiveness at each step -- Step 1: Top management commitment and involvement -- Step 2: Internal benchmarking - a baseline -- Step 3: Determining customer requirements -- Step 4: Assessing the capabilities of the competition -- Step 5: Measuring customer satisfaction and customer loyalty -- Step 6: Analyzing customer, former customer, noncustomer, and competitor feedback -- Step 7: Continouos improvement -- Conclusion.".
- catalog extent "x, 148 p. :".
- catalog identifier "0814423620 (pbk.)".
- catalog isPartOf "AMA management briefing".
- catalog issued "1996".
- catalog issued "c1996.".
- catalog language "eng".
- catalog publisher "New York : American Management Association,".
- catalog subject "658.8/12 20".
- catalog subject "Consumer satisfaction.".
- catalog subject "Customer loyalty.".
- catalog subject "Customer relations.".
- catalog subject "Customer services.".
- catalog subject "HF5415.5 .B486 1996".
- catalog tableOfContents "Pt.1. Transition from customer satisfaction to customer loyalty -- The four stages in the evolution of customer loyalty -- Customer differentiation: focus on "core" customers -- Why companies don't satisfy their customers -- Customer loyalty - the ultimate business challenge -- The ten inviolate principles of customer loyalty -- Pt.2. A seven-step roadmap to attain and maintain customer loyalty, with an audit to assess effectiveness at each step -- Step 1: Top management commitment and involvement -- Step 2: Internal benchmarking - a baseline -- Step 3: Determining customer requirements -- Step 4: Assessing the capabilities of the competition -- Step 5: Measuring customer satisfaction and customer loyalty -- Step 6: Analyzing customer, former customer, noncustomer, and competitor feedback -- Step 7: Continouos improvement -- Conclusion.".
- catalog title "Beyond customer satisfaction to customer loyalty : the key to greater profitability / Keki R. Bhote.".
- catalog type "text".