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- catalog abstract "Publicity on the Internet is a detailed, nuts-and-bolts manual for building an online publicity juggernaut. It contains everything you need: step-by-step instructions, checklists, sample documents, links to incredible time-saving resources, and more. The text is highlighted with online marketing horror stories and spectacular successes. Publicity on the Internet shows you how to get attention for your products and services without getting scorched by online pyromaniacs. Who hate advertisers. If you want to reach the international marketplace of millions of Internet users and thousands of journalists - but you don't want to get flamed in the process - get Publicity on the Internet and get started today!".
- catalog contributor b11171086.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "Ch. 1. The Power of Internet Publicity -- Ch. 2. Who's Online? -- Ch. 3. Basic Tools And Techniques -- Ch. 4. The Registration Campaign -- Ch. 5. The Linkage Campaign -- Ch. 6. E-Mail News Releases -- Ch. 7. Announcements -- Ch. 8. Document Transfers -- Ch. 9. Online Appearances -- Ch. 10. Contests and Other Fancy Promotions -- Ch. 11. Firefighting and Follow-Up -- Ch. 12. Internet Publicity Resources -- Appendix. What's on the Web Site.".
- catalog description "Publicity on the Internet is a detailed, nuts-and-bolts manual for building an online publicity juggernaut. It contains everything you need: step-by-step instructions, checklists, sample documents, links to incredible time-saving resources, and more. The text is highlighted with online marketing horror stories and spectacular successes. Publicity on the Internet shows you how to get attention for your products and services without getting scorched by online pyromaniacs.".
- catalog description "Who hate advertisers. If you want to reach the international marketplace of millions of Internet users and thousands of journalists - but you don't want to get flamed in the process - get Publicity on the Internet and get started today!".
- catalog extent "xiii, 401 p. :".
- catalog identifier "0471161756 (pbk. : alk. paper)".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "New York : John Wiley & Sons,".
- catalog subject "659/.0285/467 20".
- catalog subject "HM263 .O5925 1997".
- catalog subject "Internet advertising.".
- catalog subject "Internet in publicity.".
- catalog tableOfContents "Ch. 1. The Power of Internet Publicity -- Ch. 2. Who's Online? -- Ch. 3. Basic Tools And Techniques -- Ch. 4. The Registration Campaign -- Ch. 5. The Linkage Campaign -- Ch. 6. E-Mail News Releases -- Ch. 7. Announcements -- Ch. 8. Document Transfers -- Ch. 9. Online Appearances -- Ch. 10. Contests and Other Fancy Promotions -- Ch. 11. Firefighting and Follow-Up -- Ch. 12. Internet Publicity Resources -- Appendix. What's on the Web Site.".
- catalog title "Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services / Steve O'Keefe.".
- catalog type "text".