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- catalog contributor b11178996.
- catalog contributor b11178997.
- catalog created "c1996.".
- catalog date "1996".
- catalog date "c1996.".
- catalog dateCopyrighted "c1996.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xx, 700 p. :".
- catalog identifier "0070782504 (acid-free paper)".
- catalog isPartOf "McGraw-Hill series in marketing".
- catalog issued "1996".
- catalog issued "c1996.".
- catalog language "eng".
- catalog publisher "New York : McGraw Hill,".
- catalog subject "658.8 20".
- catalog subject "Customer services.".
- catalog subject "HD9980.5 .Z45 1996".
- catalog subject "Marketing.".
- catalog subject "Service industries Marketing.".
- catalog title "Services marketing / Valarie A. Zeithaml, Mary Jo Bitner.".
- catalog type "text".