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• catalog abstract ""'Serving the customer' and 'customer satisfaction' are central to every formulation of the marketing concept, yet few books delve with sufficient depth into issues concerning the dimensions that such service to the customer entails."--BOOK JACKET. "This comprehensive volume fills the gap by bringing together leading US and UK scholars to explore this contentious issue - the nature and types of consumer value. Various contrasting methodological and theoretical domains are employed to provide a comprehensive analytical framework that is applied to the full range of consumption-related phenomena."--Jacket. "The framework provides eight interrelated ways to think about these issues: efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality."--BOOK JACKET. "With an international range of contributors and a highly individual approach, Consumer Value offers a useful teaching supplement to anyone studying a course on marketing in general or consumer behaviour in particular."--Jacket.".
• catalog contributor b11180812.
• catalog created "1999.".
• catalog date "1999".
• catalog date "1999.".
• catalog dateCopyrighted "1999.".
• catalog description ""'Serving the customer' and 'customer satisfaction' are central to every formulation of the marketing concept, yet few books delve with sufficient depth into issues concerning the dimensions that such service to the customer entails."--BOOK JACKET. "This comprehensive volume fills the gap by bringing together leading US and UK scholars to explore this contentious issue - the nature and types of consumer value. Various contrasting methodological and theoretical domains are employed to provide a comprehensive analytical framework that is applied to the full range of consumption-related phenomena."--Jacket.".
• catalog description ""The framework provides eight interrelated ways to think about these issues: efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality."--BOOK JACKET. "With an international range of contributors and a highly individual approach, Consumer Value offers a useful teaching supplement to anyone studying a course on marketing in general or consumer behaviour in particular."--Jacket.".
• catalog description "Includes bibliographical references and index.".
• catalog description "Introduction to consumer value / Morris B. Holbrook -- The value of time in the context of waiting and delays / France Leclerc and Bernd H. Schmitt -- Value as excellence in the consumption experience / Richard L. Oliver -- The value of status and the status of value / Michael R. Solomon -- Possessions, materialism, and other-directedness in the expression of self / Marsha L. Richins -- The dangers and opportunities of playful consumption / Kent Grayson -- Aesthetic value : beauty in art and fashion / Janet Wagner -- Ethics and the typology of consumer value / N. Craig Smith -- Devaluing value : the apophatic ethic and the spirit of postmodern consumption / Stephen Brown -- Conclusions / Morris B. Holbrook.".
• catalog extent "xvi, 203 p. :".
• catalog identifier "0415191920".
• catalog identifier "0415191939 (pbk.)".
• catalog isPartOf "Routledge interpretive marketing research series".
• catalog issued "1999".
• catalog issued "1999.".
• catalog language "eng".
• catalog publisher "London ; New York : Routledge,".
• catalog subject "658.8/342 21".
• catalog subject "Consumer behavior.".
• catalog subject "Consumers Research Methodology.".
• catalog subject "HF5415.32 .C6593 1999".
• catalog tableOfContents "Introduction to consumer value / Morris B. Holbrook -- The value of time in the context of waiting and delays / France Leclerc and Bernd H. Schmitt -- Value as excellence in the consumption experience / Richard L. Oliver -- The value of status and the status of value / Michael R. Solomon -- Possessions, materialism, and other-directedness in the expression of self / Marsha L. Richins -- The dangers and opportunities of playful consumption / Kent Grayson -- Aesthetic value : beauty in art and fashion / Janet Wagner -- Ethics and the typology of consumer value / N. Craig Smith -- Devaluing value : the apophatic ethic and the spirit of postmodern consumption / Stephen Brown -- Conclusions / Morris B. Holbrook.".
• catalog title "Consumer value : a framework for analysis and research / edited by Morris B. Holbrook.".
• catalog type "text".