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catalog contributor b11199196.
catalog contributor b11199197.
catalog contributor b11199198.
catalog created "c1999.".
catalog date "1999".
catalog date "c1999.".
catalog dateCopyrighted "c1999.".
catalog description "Includes bibliographical references.".
catalog description "Pt. 1. Introduction -- Introduction to Price Bundling / Ralph Fuerderer, Andreas Herrmann and Georg Wuebker -- Bundling -- A Powerful Method to Better Exploit Profit Potential / Hermann Simon and Georg Wuebker -- Pt. 2. Optimization Approaches -- Optimal Price Bundling -- Theory and Methods / Ralph Fuerderer -- Stochastic Option Bundling and Bundle Pricing / Ralph Fuerderer, Arnd Huchzermeier and Linus Schrage -- Bundling and Pricing of Modular Machine Tools Under Demand Uncertainty / Nils Tonshoff, Charley Fine and Arnd Huchzermeier -- Market-Oriented Complexity Management Using the Micromarket Management Concept / Jurgen Ringbeck, Carl-Stefan Neumann and Andreas Cornet -- Management Accounting and Product Variety / Volker Lingnau -- A Conjoint Analysis-Based Procedure to Measure Reservation Price and to Optimally Price Product Bundles / Georg Wuebker and Vijay Mahajan -- Pt. 3. Behavioral Aspects -- Consumers Prior Purchase Intentions and their Evaluation of Savings on Product Bundles / Rajneesh Suri and Kent B. Monroe -- Buyers' Evaluations of Mixed Bundling Strategies in Price-Promoted Markets / Georg Wuebker, Vijay Mahajan and Manjit S. Yadav -- How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment / Manjit S. Yadav -- Evaluating Multidimensional Prices in the Bundling Context / Andreas Herrmann and Martin Wricke -- Product and Service Bundling Decisions and their Effects on Purchase Intention / Andreas Herrmann, Frank Huber and Robin Higie Coulter -- Utility Oriented Design of Service Bundles in the Hotel Industry, Based on the Conjoint Measurement Method / Hans H. Bauer, Frank Huber and Richard Adam.".
catalog extent "viii, 299 p. :".
catalog identifier "3540652477 (hardcover : alk. paper)".
catalog issued "1999".
catalog issued "c1999.".
catalog language "eng".
catalog publisher "Berlin ; New York : Springer,".
catalog subject "658.8/2 21".
catalog subject "Bundling (Marketing)".
catalog subject "HF5415.152 .O67 1999".
catalog subject "New products.".
catalog subject "Product management.".
catalog tableOfContents "Pt. 1. Introduction -- Introduction to Price Bundling / Ralph Fuerderer, Andreas Herrmann and Georg Wuebker -- Bundling -- A Powerful Method to Better Exploit Profit Potential / Hermann Simon and Georg Wuebker -- Pt. 2. Optimization Approaches -- Optimal Price Bundling -- Theory and Methods / Ralph Fuerderer -- Stochastic Option Bundling and Bundle Pricing / Ralph Fuerderer, Arnd Huchzermeier and Linus Schrage -- Bundling and Pricing of Modular Machine Tools Under Demand Uncertainty / Nils Tonshoff, Charley Fine and Arnd Huchzermeier -- Market-Oriented Complexity Management Using the Micromarket Management Concept / Jurgen Ringbeck, Carl-Stefan Neumann and Andreas Cornet -- Management Accounting and Product Variety / Volker Lingnau -- A Conjoint Analysis-Based Procedure to Measure Reservation Price and to Optimally Price Product Bundles / Georg Wuebker and Vijay Mahajan -- Pt. 3. Behavioral Aspects -- Consumers Prior Purchase Intentions and their Evaluation of Savings on Product Bundles / Rajneesh Suri and Kent B. Monroe -- Buyers' Evaluations of Mixed Bundling Strategies in Price-Promoted Markets / Georg Wuebker, Vijay Mahajan and Manjit S. Yadav -- How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment / Manjit S. Yadav -- Evaluating Multidimensional Prices in the Bundling Context / Andreas Herrmann and Martin Wricke -- Product and Service Bundling Decisions and their Effects on Purchase Intention / Andreas Herrmann, Frank Huber and Robin Higie Coulter -- Utility Oriented Design of Service Bundles in the Hotel Industry, Based on the Conjoint Measurement Method / Hans H. Bauer, Frank Huber and Richard Adam.".
catalog title "Optimal bundling : marketing strategies for improving economic performance / Ralph Fuerderer, Andreas Herrmann, Georg Wuebker (eds.).".
catalog type "text".