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• catalog abstract ""Whether an experienced case writer or a novice, anyone conducting case research in business and the social sciences should pick up a copy of The Art and Craft of Case Writing. This book is a practical, comprehensive, multidisciplinary guide that offers an essential primer as well as plenty of valuable suggestions. The authors take readers through the entire case-writing process, including the development of objectives, data collection, drafting the case, testing and revising, and the development of polished teaching notes. Skills for writing both teaching cases and researching cases are included."--Jacket.".
• catalog alternative "Art and craft of case writing".
• catalog contributor b11206909.
• catalog contributor b11206910.
• catalog created "c1999.".
• catalog date "1999".
• catalog date "c1999.".
• catalog dateCopyrighted "c1999.".
• catalog description ""Whether an experienced case writer or a novice, anyone conducting case research in business and the social sciences should pick up a copy of The Art and Craft of Case Writing. This book is a practical, comprehensive, multidisciplinary guide that offers an essential primer as well as plenty of valuable suggestions. The authors take readers through the entire case-writing process, including the development of objectives, data collection, drafting the case, testing and revising, and the development of polished teaching notes. Skills for writing both teaching cases and researching cases are included."--Jacket.".
• catalog description "Includes bibliographical references (p. 211-220) and indexes.".
• catalog description "Message -- Details -- Style -- Cases -- What Is a Case, and Why Write One? -- Definition of a Case -- How Students Learn -- Case Types -- A Real Situation -- Facts, Not Opinion -- Research as Anthropology -- Reasons for Writing a Case -- Gap Analysis -- Serendipity -- Objectives: Key to the Case -- What Skills or Theories Do You Want to Develop? -- Marzano: The Thinking Process -- Bloom's Taxonomies -- Case Characteristics and Educational Objectives -- Educational Objectives -- Case Description -- Data Dimensions, Analytical Methods, and Value Dimensions -- Descriptive Cases and Other Story Problems -- Evaluative Cases -- Decision-Focus Cases -- Research Cases -- Practice Session -- Finding a Case Site and Gathering Data -- Identifying Potential Case Sites -- Students as Resources -- Family and Friends as Resources -- Alumni as Resources -- Published Sources -- Consulting Contacts -- The Field Research Process -- Making Contact -- Gaining Access -- Releases and Promises -- Case Disguises -- Gathering Data -- Preliminary Preparation -- The Interviewing Process -- Triangulating -- Authorization for Release -- Library Cases -- Research Cases -- Advantages and Disadvantages of Case Research -- Methodology -- Uses -- Hypothesis Development -- Hypothesis Testing -- Preparation -- Presentation Style -- Case Research to Case Teaching: The Unbroken Circle -- The Instructor's Manual (Part 1) -- The Importance of the Instructor's Manual -- Who Should Write the Case Note? -- A Quick Outline of a Typical Instructor's Manual.".
• catalog extent "xiii, 234 p. ;".
• catalog hasFormat "Art & craft of case writing.".
• catalog identifier "0761917241 (cloth)".
• catalog identifier "076191725X (pbk.)".
• catalog isFormatOf "Art & craft of case writing.".
• catalog issued "1999".
• catalog issued "c1999.".
• catalog language "eng".
• catalog publisher "Thousand Oaks, Calif. : Sage Publications,".
• catalog relation "Art & craft of case writing.".
• catalog subject "371.39 21".
• catalog subject "Case method.".
• catalog subject "LB1029.C37 N38 1999".
• catalog subject "Textbooks Authorship.".
• catalog tableOfContents "Message -- Details -- Style -- Cases -- What Is a Case, and Why Write One? -- Definition of a Case -- How Students Learn -- Case Types -- A Real Situation -- Facts, Not Opinion -- Research as Anthropology -- Reasons for Writing a Case -- Gap Analysis -- Serendipity -- Objectives: Key to the Case -- What Skills or Theories Do You Want to Develop? -- Marzano: The Thinking Process -- Bloom's Taxonomies -- Case Characteristics and Educational Objectives -- Educational Objectives -- Case Description -- Data Dimensions, Analytical Methods, and Value Dimensions -- Descriptive Cases and Other Story Problems -- Evaluative Cases -- Decision-Focus Cases -- Research Cases -- Practice Session -- Finding a Case Site and Gathering Data -- Identifying Potential Case Sites -- Students as Resources -- Family and Friends as Resources -- Alumni as Resources -- Published Sources -- Consulting Contacts -- The Field Research Process -- Making Contact -- Gaining Access -- Releases and Promises -- Case Disguises -- Gathering Data -- Preliminary Preparation -- The Interviewing Process -- Triangulating -- Authorization for Release -- Library Cases -- Research Cases -- Advantages and Disadvantages of Case Research -- Methodology -- Uses -- Hypothesis Development -- Hypothesis Testing -- Preparation -- Presentation Style -- Case Research to Case Teaching: The Unbroken Circle -- The Instructor's Manual (Part 1) -- The Importance of the Instructor's Manual -- Who Should Write the Case Note? -- A Quick Outline of a Typical Instructor's Manual.".
• catalog title "Art and craft of case writing".
• catalog title "The art & craft of case writing / William Naumes, Margaret J. Naumes.".
• catalog type "text".