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- catalog abstract ""The New Direct Marketing, Third Edition, is your key to developing customized, customer-focused marketing programs and strategies. Detailed concepts are explained and supported with easy-to-understand graphs, charts, and case studies, giving you the tools you need to: offset skyrocketing marketing costs by customizing the sequence and flow of your communications; target promotions and bonus offers based on your customers' previous purchases, buying patterns, and stated preferences; and create ongoing customer dialogues, giving you a constant incoming stream of valuable demographic, psychographic, and lifestyle data."--BOOK JACKET.".
- catalog contributor b11215269.
- catalog contributor b11215270.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description ""The New Direct Marketing, Third Edition, is your key to developing customized, customer-focused marketing programs and strategies. Detailed concepts are explained and supported with easy-to-understand graphs, charts, and case studies, giving you the tools you need to: offset skyrocketing marketing costs by customizing the sequence and flow of your communications; target promotions and bonus offers based on your customers' previous purchases, buying patterns, and stated preferences; and create ongoing customer dialogues, giving you a constant incoming stream of valuable demographic, psychographic, and lifestyle data."--BOOK JACKET.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xx, 716 p. :".
- catalog identifier "0070130701".
- catalog identifier "0070580561".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog subject "658.8/4 21".
- catalog subject "Database management.".
- catalog subject "Database marketing.".
- catalog subject "Direct marketing Data processing.".
- catalog subject "Direct marketing Statistical methods.".
- catalog subject "HF5415.126 .N48 1999".
- catalog subject "Internet marketing.".
- catalog title "The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].".
- catalog type "text".