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- catalog contributor b11220974.
- catalog created "c1997.".
- catalog date "1997".
- catalog date "c1997.".
- catalog dateCopyrighted "c1997.".
- catalog description "Customer focus and managing customer loyalty -- Marketing performance and marketing profitability -- Market potential, market demand, and market share -- Customer analysis and value creation -- Market segmentation and customer relationship marketing -- Competitor analysis and sources of advantage -- Product positioning, branding, and product-line strategies -- Market-based pricing and pricing strategies -- Marketing channels and e-marketing -- Marketing communications and customer response -- Strategic market planning -- Offensive strategies -- Defensive strategies -- Building a marketing plan -- Performance metrics and strategy implementation -- Market-based management and financial performance.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xxiii, 424 p. :".
- catalog hasFormat "Market-based management.".
- catalog identifier "0131064851 (alk. paper)".
- catalog isFormatOf "Market-based management.".
- catalog issued "1997".
- catalog issued "c1997.".
- catalog language "eng".
- catalog publisher "Upper Saddle River, NJ : Prentice Hall,".
- catalog relation "Market-based management.".
- catalog subject "658.8 20".
- catalog subject "HF5415.13 .B46 1997".
- catalog subject "Marketing Management.".
- catalog tableOfContents "Customer focus and managing customer loyalty -- Marketing performance and marketing profitability -- Market potential, market demand, and market share -- Customer analysis and value creation -- Market segmentation and customer relationship marketing -- Competitor analysis and sources of advantage -- Product positioning, branding, and product-line strategies -- Market-based pricing and pricing strategies -- Marketing channels and e-marketing -- Marketing communications and customer response -- Strategic market planning -- Offensive strategies -- Defensive strategies -- Building a marketing plan -- Performance metrics and strategy implementation -- Market-based management and financial performance.".
- catalog title "Market-based management : strategies for growing customer value and profitability / Roger J. Best.".
- catalog type "text".