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- catalog abstract "In front of a live audience, Richard Branson, of Virgin Group, discusses how he built and marketed Virgin as a brand name. Includes a question and answer session from the audience.".
- catalog alternative "Building the Virgin brand".
- catalog alternative "Money program (Television program)".
- catalog contributor b11229218.
- catalog contributor b11229219.
- catalog contributor b11229220.
- catalog contributor b11229221.
- catalog contributor b11229222.
- catalog contributor b11229223.
- catalog contributor b11229224.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description "In front of a live audience, Richard Branson, of Virgin Group, discusses how he built and marketed Virgin as a brand name. Includes a question and answer session from the audience.".
- catalog description "Presenter, Maya Evin; speaker, Richard Branson.".
- catalog description "Studio director, Claire Bellis; editor, Diarmnid Jeffreys.".
- catalog description "VHS.".
- catalog extent "1 videocassette (28 min.) :".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "Princton, N.J. : Films for the Humanities & Sciences [distributor],".
- catalog requires "VHS.".
- catalog subject "Branding (Marketing)".
- catalog subject "Branson, Richard.".
- catalog subject "Product management.".
- catalog subject "Virgin Group.".
- catalog title "Building the Virgin brand".
- catalog title "Richard Branson [videorecording] : building the Virgin brand / BBC ; producer, James Stephenson.".
- catalog type "Videotapes. local".
- catalog type "image".