Matches in Harvard for { <http://id.lib.harvard.edu/aleph/008089495/catalog> ?p ?o. }
Showing items 1 to 24 of
24
with 100 items per page.
- catalog contributor b11241083.
- catalog contributor b11241084.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Pt. 1. The Basis of Direct Marketing -- Ch. 1. Contemporary Direct Marketing -- Ch. 2. Planning a Direct Marketing Program -- Pt. 2. Direct Marketing Decision Variables -- Ch. 3. Offer Planning and Positioning -- Ch. 4. Mailing Lists: Processing and Selection -- Ch. 5. List Segmentation -- Ch. 6. Creative Strategy and Execution -- Ch. 7. Fulfillment and Customer Service -- Pt. 3. Special Techniques of Direct Marketing -- Ch. 8. Developing and Using Customer Databases -- Ch. 9. Profitability and Lifetime Value -- Ch. 10. Testing Direct Marketing Programs -- Ch. 11. Business-to-Business Direct Marketing -- Pt. 4. Direct Marketing Media -- Ch. 12. Developing Direct Mail Campaigns -- Ch. 13. Catalog Marketing -- Ch. 14. Telephone Marketing -- Ch. 15. Direct Response in Print Media -- Ch. 16. Direct Response in Broadcast Media -- Ch. 17. Interactive Media.".
- catalog extent "xviii, 447 p. :".
- catalog hasFormat "Direct marketing management.".
- catalog identifier "0130804347".
- catalog identifier "013084084X".
- catalog isFormatOf "Direct marketing management.".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "Upper Saddle River, N.J. : Prentice Hall,".
- catalog relation "Direct marketing management.".
- catalog subject "658.8/4 21".
- catalog subject "Direct marketing.".
- catalog subject "HF5415.126 .R62 1999".
- catalog tableOfContents "Pt. 1. The Basis of Direct Marketing -- Ch. 1. Contemporary Direct Marketing -- Ch. 2. Planning a Direct Marketing Program -- Pt. 2. Direct Marketing Decision Variables -- Ch. 3. Offer Planning and Positioning -- Ch. 4. Mailing Lists: Processing and Selection -- Ch. 5. List Segmentation -- Ch. 6. Creative Strategy and Execution -- Ch. 7. Fulfillment and Customer Service -- Pt. 3. Special Techniques of Direct Marketing -- Ch. 8. Developing and Using Customer Databases -- Ch. 9. Profitability and Lifetime Value -- Ch. 10. Testing Direct Marketing Programs -- Ch. 11. Business-to-Business Direct Marketing -- Pt. 4. Direct Marketing Media -- Ch. 12. Developing Direct Mail Campaigns -- Ch. 13. Catalog Marketing -- Ch. 14. Telephone Marketing -- Ch. 15. Direct Response in Print Media -- Ch. 16. Direct Response in Broadcast Media -- Ch. 17. Interactive Media.".
- catalog title "Direct marketing management / Mary Lou Roberts, Paul D. Berger.".
- catalog type "text".