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- catalog alternative "Social marketing".
- catalog contributor b11241093.
- catalog created "c1992.".
- catalog date "1992".
- catalog date "c1992.".
- catalog dateCopyrighted "c1992.".
- catalog description "Analyzing marketing performance / Charles W. Lamb, Jr., and John L. Crompton -- The case of health care / John R. Deats -- The case of Planned Parenthood's campaign against unintended teen pregnancy and childbearing / Douglas Gould -- Marketing self-help groups : the case of a social and personal growth organization for singles / Marvin Berkowitz -- The marketing of political candidates : current tactics and future strategies / Clarke L. Caywood and Gene R. Laczniak -- Promoting Calgary through the Olympics : the mega-event as a strategy for community development / J.R. Brent Ritchie -- Canada seeks support for a cause / Stanley J. Shapiro -- A generic social marketing plan / Seymour H. Fine -- Marketing Third World social change / Gerson da Cunha -- Appendix / Seymour H. Fine.".
- catalog description "Includes bibliographical references (p. 339-352) and indexes.".
- catalog description "Introduction to social marketing ; The nature of the industry / Seymour H. Fine -- The independent sector : an American phenomenon and a coalition created to preserve it / John H. Thomas -- The policy characteristics and organizational dynamics of social marketing / Michael P. Mokwa -- The public and nonprofit sector in the Netherlands / Gary J. Bamossy -- Ethical issues in socal marketing / Patrick E. Murphy and Paul N. Bloom -- Product management in social marketing ; The role of consumer research / Seymour H. Fine -- Pricing considerations in social marketing / Mary L. Joyce and Michael H. Morris -- The parties to the process / Seymour H. Fine -- Segmenting the health care market / Jagdish N. Sheth -- Advertising in the social sector / David L. Rados -- The starving baby appeal ; Fund-raising / Seymour H. Fine. r".
- catalog extent "xxiv, 360 p. :".
- catalog identifier "1560006102".
- catalog issued "1992".
- catalog issued "c1992.".
- catalog language "eng".
- catalog publisher "New Brunswick, U.S.A. : Transaction Publishers,".
- catalog subject "658.8 20".
- catalog subject "Advertising, Public service.".
- catalog subject "HF5415.122 .F56 1992".
- catalog subject "Nonprofit organizations Marketing.".
- catalog subject "Social marketing.".
- catalog tableOfContents "Analyzing marketing performance / Charles W. Lamb, Jr., and John L. Crompton -- The case of health care / John R. Deats -- The case of Planned Parenthood's campaign against unintended teen pregnancy and childbearing / Douglas Gould -- Marketing self-help groups : the case of a social and personal growth organization for singles / Marvin Berkowitz -- The marketing of political candidates : current tactics and future strategies / Clarke L. Caywood and Gene R. Laczniak -- Promoting Calgary through the Olympics : the mega-event as a strategy for community development / J.R. Brent Ritchie -- Canada seeks support for a cause / Stanley J. Shapiro -- A generic social marketing plan / Seymour H. Fine -- Marketing Third World social change / Gerson da Cunha -- Appendix / Seymour H. Fine.".
- catalog tableOfContents "Introduction to social marketing ; The nature of the industry / Seymour H. Fine -- The independent sector : an American phenomenon and a coalition created to preserve it / John H. Thomas -- The policy characteristics and organizational dynamics of social marketing / Michael P. Mokwa -- The public and nonprofit sector in the Netherlands / Gary J. Bamossy -- Ethical issues in socal marketing / Patrick E. Murphy and Paul N. Bloom -- Product management in social marketing ; The role of consumer research / Seymour H. Fine -- Pricing considerations in social marketing / Mary L. Joyce and Michael H. Morris -- The parties to the process / Seymour H. Fine -- Segmenting the health care market / Jagdish N. Sheth -- Advertising in the social sector / David L. Rados -- The starving baby appeal ; Fund-raising / Seymour H. Fine. r".
- catalog title "Marketing the public sector : promoting the causes of public and nonprofit agencies / Seymour H. Fine.".
- catalog title "Social marketing".
- catalog type "text".