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- catalog contributor b11248197.
- catalog contributor b11248198.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description "Includes bibliographical references (p. 165-166).".
- catalog description "Introduction and historical background -- Current market developments -- Sponsorship : media or method -- Motives and effects -- The A-ERIC model -- Contracts -- Events and sponsorship -- Working with sponsorship -- Measuring the effects of sponsorship -- Case Studies : Telia, Trygg-Hansa and EF -- Summary.".
- catalog extent "166 p. :".
- catalog identifier "9188595218".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "Stockholm, Sweden : Ekerlids Förlag ; S-Comm,".
- catalog spatial "Sweden.".
- catalog subject "Corporate sponsorship Sweden.".
- catalog subject "Marketing Sweden.".
- catalog tableOfContents "Introduction and historical background -- Current market developments -- Sponsorship : media or method -- Motives and effects -- The A-ERIC model -- Contracts -- Events and sponsorship -- Working with sponsorship -- Measuring the effects of sponsorship -- Case Studies : Telia, Trygg-Hansa and EF -- Summary.".
- catalog title "Sponsorship : a way of communicating / Mikael Jiffer & Magnus Roos.".
- catalog type "text".