Matches in Harvard for { <http://id.lib.harvard.edu/aleph/008095777/catalog> ?p ?o. }
Showing items 1 to 21 of
21
with 100 items per page.
- catalog abstract ""The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, The Manager's Guide to Competitive Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this book updates the reader to the latest techniques on developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures."--Jacket.".
- catalog contributor b11251553.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description ""The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, The Manager's Guide to Competitive Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this book updates the reader to the latest techniques on developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Strategy and Its Basic Principles -- Competitive Strategies in Action -- The Framework for Competitive Analysis -- External Analysis -- Internal Analysis -- Marketing Research and Planning -- Developing a Marketing Intelligence System -- Marketing Research Techniques -- Strategic Marketing Planning -- Developing the Marketing Plan -- Specific Competitive Strategies -- Market Strategies -- Product/Service Strategies -- Pricing Strategies -- Promotion Strategies -- Distribution Strategies -- A Global Marketing Perspective and Strategy Teams.".
- catalog extent "xvii, 427 p. :".
- catalog identifier "1574442341 (alk. paper)".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "Boca Raton, Fla. : St. Lucie Press,".
- catalog subject "658.8 21".
- catalog subject "HF5415.13 .P32 1999".
- catalog subject "Marketing Management.".
- catalog tableOfContents "Strategy and Its Basic Principles -- Competitive Strategies in Action -- The Framework for Competitive Analysis -- External Analysis -- Internal Analysis -- Marketing Research and Planning -- Developing a Marketing Intelligence System -- Marketing Research Techniques -- Strategic Marketing Planning -- Developing the Marketing Plan -- Specific Competitive Strategies -- Market Strategies -- Product/Service Strategies -- Pricing Strategies -- Promotion Strategies -- Distribution Strategies -- A Global Marketing Perspective and Strategy Teams.".
- catalog title "The manager's guide to competitive marketing strategies / Norton Paley.".
- catalog type "text".