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- catalog contributor b11253775.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description "Includes bibliographical references (pages 201-203) and index.".
- catalog description "The Campaign Professional -- Campaign as Guiding Metaphor -- Elements of a Campaign's Structure -- Foundations of the Campaign -- Issues of Encroachment and Integrated Marketing -- A Brief Word About Theory -- Research Strategies / Dean Kazoleas -- Research Planning -- Sampling -- The Research Process -- Data Analysis and Statistics -- Basic Strategies -- Some Definitions -- The Bottom Lines -- The Goal: How to Create It and How to Write It -- The Objective: How to Create It and How to Write It -- Message Strategies -- Words as Message Components -- Visualization Factors as Message Components -- Strategies for Choosing Message Components -- Communication Selection Strategies -- Definitions Initiate Conceptualization of Strategies -- Strategies for Choosing Communication Selections -- How Long Is the Campaign?".
- catalog extent "xi, 207 p. :".
- catalog hasFormat "Campaign strategies and message design.".
- catalog identifier "0275955923 (acid-free paper)".
- catalog identifier "0275964701 (pbk. : acid-free paper)".
- catalog isFormatOf "Campaign strategies and message design.".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "Westport, Conn. : Praeger,".
- catalog relation "Campaign strategies and message design.".
- catalog subject "659 21".
- catalog subject "Corporate image.".
- catalog subject "HM263 .M54 1999".
- catalog subject "Mass media Social aspects.".
- catalog subject "Publicity.".
- catalog tableOfContents "The Campaign Professional -- Campaign as Guiding Metaphor -- Elements of a Campaign's Structure -- Foundations of the Campaign -- Issues of Encroachment and Integrated Marketing -- A Brief Word About Theory -- Research Strategies / Dean Kazoleas -- Research Planning -- Sampling -- The Research Process -- Data Analysis and Statistics -- Basic Strategies -- Some Definitions -- The Bottom Lines -- The Goal: How to Create It and How to Write It -- The Objective: How to Create It and How to Write It -- Message Strategies -- Words as Message Components -- Visualization Factors as Message Components -- Strategies for Choosing Message Components -- Communication Selection Strategies -- Definitions Initiate Conceptualization of Strategies -- Strategies for Choosing Communication Selections -- How Long Is the Campaign?".
- catalog title "Campaign strategies and message design : a practitioner's guide from start to finish / Mary Anne Moffitt.".
- catalog type "text".