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- catalog abstract ""Taking examples from companies as diverse as Amazon.com and Mondex, Microsoft and Monsanto the author explains how businesses can escape the traps of a traditional mindset and originate for the customer rather than the product. These enterprises transform classic product/service categories, moving them away from market share into new 'market spaces' where they find new ways of doing things for customers." "Customer capitalism does what old capitalism could never do - it gives corporations a sustainable edge. Sandra Vandermerwe shows how to relate the ten principles of customer capitalism to your business and achieve the multiple and exponential rewards of increasing returns."--Jacket.".
- catalog contributor b11267228.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description ""Taking examples from companies as diverse as Amazon.com and Mondex, Microsoft and Monsanto the author explains how businesses can escape the traps of a traditional mindset and originate for the customer rather than the product. These enterprises transform classic product/service categories, moving them away from market share into new 'market spaces' where they find new ways of doing things for customers." "Customer capitalism does what old capitalism could never do - it gives corporations a sustainable edge. Sandra Vandermerwe shows how to relate the ten principles of customer capitalism to your business and achieve the multiple and exponential rewards of increasing returns."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xvi, 296 p. :".
- catalog hasFormat "Customer capitalism.".
- catalog identifier "1857882415".
- catalog isFormatOf "Customer capitalism.".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "London ; Naperville, Ill. : Nicholas Brealey Publishing,".
- catalog relation "Customer capitalism.".
- catalog subject "658.8/12 21".
- catalog subject "Capitalism.".
- catalog subject "Customer services.".
- catalog subject "HF5415.5 .V357 1999".
- catalog subject "Target marketing.".
- catalog title "Customer capitalism : the new business model of increasing returns in new market spaces / Sandra Vandermerwe.".
- catalog type "text".