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- catalog contributor b11276051.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description "Customer masters are information masters -- Masquerade of a hidden malaise -- Mass-market customer information legacy -- Litmus test for customer information mastery -- Historical approaches for customer information initiatives -- Seven elements of customer information competency -- Rewards of customer information mastery -- Relative information mastery by industry -- Customer masters in the 21st century.".
- catalog extent "x, 287 p. :".
- catalog identifier "0471988014".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "Chichester ; New York : Wiley,".
- catalog subject "658.8/12 21".
- catalog subject "Customer relations.".
- catalog subject "HF5415.5 .M33 1999".
- catalog tableOfContents "Customer masters are information masters -- Masquerade of a hidden malaise -- Mass-market customer information legacy -- Litmus test for customer information mastery -- Historical approaches for customer information initiatives -- Seven elements of customer information competency -- Rewards of customer information mastery -- Relative information mastery by industry -- Customer masters in the 21st century.".
- catalog title "Information masters : secrets of the customer race / John McKean.".
- catalog type "text".