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- catalog abstract ""Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector."--Jacket.".
- catalog contributor b11276056.
- catalog contributor b11276057.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description ""Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector."--Jacket.".
- catalog description "1. Introduction -- 2. The External Analysis -- 3. The Internal Analysis -- 4. The SWOT Analysis -- 5. Product Strategy -- 6. Sales Forecasting and Strategy -- 7. Strategy Implementation -- 8. Communications and its Role in Strategy Implementation -- 9. Marketing Research -- 10. Implementation and Control -- 11. Writing the Plan.".
- catalog extent "vii, 146 p. :".
- catalog hasFormat "Marketing planning for the pharmaceutical industry.".
- catalog identifier "0566081121 (hc.)".
- catalog isFormatOf "Marketing planning for the pharmaceutical industry.".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "Brookfield, Vt. : Gower,".
- catalog relation "Marketing planning for the pharmaceutical industry.".
- catalog subject "1999 E-603".
- catalog subject "362.1/068/8 21".
- catalog subject "Drug Industry economics.".
- catalog subject "Drugs Marketing.".
- catalog subject "Marketing of Health Services.".
- catalog subject "Medical care Marketing Planning.".
- catalog subject "Pharmaceutical industry Marketing Planning.".
- catalog subject "QV 736 L715m 1999".
- catalog subject "RA410.56 .L53 1999".
- catalog tableOfContents "1. Introduction -- 2. The External Analysis -- 3. The Internal Analysis -- 4. The SWOT Analysis -- 5. Product Strategy -- 6. Sales Forecasting and Strategy -- 7. Strategy Implementation -- 8. Communications and its Role in Strategy Implementation -- 9. Marketing Research -- 10. Implementation and Control -- 11. Writing the Plan.".
- catalog title "Marketing planning for the pharmaceutical industry / John Lidstone, in association with Janice MacLennan.".
- catalog type "text".