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- catalog abstract ""Effective writing is the number one skill needed by public relations and publicity professionals. In this all-new edition of Handbook for Public Relations Writing, Thomas Bivins explains the craft and techniques of PR writing that can transform plain prose into attention-winning copy." "With a wealth of illustrations, examples, and practice assignments, this book covers every key PR document needed on the job: press releases, PSAs, annual reports, newsletters, magazines, trade journals, brochures, print ads, and speeches and presentations." "New to this edition, sections on writing for the electronic media, using video press releases, building and maintaining a personal media-contact database, and working effectively with service bureaus make state-of-the-art technology easily accessible to public relations specialists." "A concise and easy-to-use guide to grammar and style make this a complete, hands-on tool both for experienced and aspiring public relations and publicity professionals."--Jacket.".
- catalog contributor b11288685.
- catalog created "c1995.".
- catalog date "1995".
- catalog date "c1995.".
- catalog dateCopyrighted "c1995.".
- catalog description ""Effective writing is the number one skill needed by public relations and publicity professionals. In this all-new edition of Handbook for Public Relations Writing, Thomas Bivins explains the craft and techniques of PR writing that can transform plain prose into attention-winning copy." "With a wealth of illustrations, examples, and practice assignments, this book covers every key PR document needed on the job: press releases, PSAs, annual reports, newsletters, magazines, trade journals, brochures, print ads, and speeches and presentations." "New to this edition, sections on writing for the electronic media, using video press releases, building and maintaining a personal media-contact database, and working effectively with service bureaus make state-of-the-art technology easily accessible to public relations specialists." "A concise and easy-to-use guide to grammar and style make this a complete, hands-on tool both for experienced and aspiring public relations and publicity professionals."--Jacket.".
- catalog description "Ch. 1. Writing for Public Relations -- Ch. 2. Media Relations & Placement -- Ch. 3. Press Releases & Backgrounders -- Ch. 4. Brochures & Flyers -- Ch. 5. Newsletters -- Ch. 6. Magazines & Trade Publications -- Ch. 7. Annual Reports -- Ch. 8. Writing for Television, Radio & Audio-visual Media -- Ch. 9. Print Advertising -- Ch. 10. Speeches & Presentations -- Ch. 11. Working with Printers -- Ch. 12. Public Relations Writing and the Computer -- Ch. 13. Basics of Grammar -- Ch. 14. Basics of Style.".
- catalog extent "vii, 344 p. :".
- catalog hasFormat "Handbook for public relations writing.".
- catalog identifier "0844234354 (hard : recycled paper)".
- catalog identifier "0844234362 (soft : recycled paper)".
- catalog isFormatOf "Handbook for public relations writing.".
- catalog issued "1995".
- catalog issued "c1995.".
- catalog language "eng".
- catalog publisher "Lincolnwood, Ill., USA : NTC Business Books,".
- catalog relation "Handbook for public relations writing.".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "659.2 20".
- catalog subject "HM263 .B538 1995".
- catalog subject "Public relations United States Authorship.".
- catalog subject "Public relations United States.".
- catalog tableOfContents "Ch. 1. Writing for Public Relations -- Ch. 2. Media Relations & Placement -- Ch. 3. Press Releases & Backgrounders -- Ch. 4. Brochures & Flyers -- Ch. 5. Newsletters -- Ch. 6. Magazines & Trade Publications -- Ch. 7. Annual Reports -- Ch. 8. Writing for Television, Radio & Audio-visual Media -- Ch. 9. Print Advertising -- Ch. 10. Speeches & Presentations -- Ch. 11. Working with Printers -- Ch. 12. Public Relations Writing and the Computer -- Ch. 13. Basics of Grammar -- Ch. 14. Basics of Style.".
- catalog title "Handbook for public relations writing / Thomas Bivins.".
- catalog type "text".