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• catalog abstract ""Now revised and expanded, this practical resource provides an accessible game plan for not only raising funds, but also developing them effectively for increased productivity and profitability." "Written by James M. Greenfield, a leading authority in the field, Fund Raising takes you step-by-step through the entire fund development process, from planning and marketing to community relations and donor management." "Along with an added, in-depth discussion of ethics, the Second Edition introduces new best practices that have developed over the past few years, and features updated data, useful worksheets, such as economic statistics, demographics, and reports from the American Association of Fund-Raising Council."--Jacket.".
• catalog alternative "Fundraising".
• catalog contributor b11290377.
• catalog created "c1999.".
• catalog date "1999".
• catalog date "c1999.".
• catalog dateCopyrighted "c1999.".
• catalog description ""Now revised and expanded, this practical resource provides an accessible game plan for not only raising funds, but also developing them effectively for increased productivity and profitability." "Written by James M. Greenfield, a leading authority in the field, Fund Raising takes you step-by-step through the entire fund development process, from planning and marketing to community relations and donor management." "Along with an added, in-depth discussion of ethics, the Second Edition introduces new best practices that have developed over the past few years, and features updated data, useful worksheets, such as economic statistics, demographics, and reports from the American Association of Fund-Raising Council."--Jacket.".
• catalog description "Includes bibliographical references (p. 411-419) and index.".
• catalog description "List of Exhibits -- Giving Money to Charity: An American Tradition -- Communities in Need: Return of Civil Society -- Understanding Philanthropy: Needs and Causes -- Institutional Leadership and Professionalism -- The Donor: From Aspirations to Instinctive Reply -- The Solicitor: A Job to Be Done Well -- Understanding the "Development Process" -- Accountability, Ethics, and Stewardship -- Donor Recognition -- Readiness Tests -- Legal Organization and Tax-Exempt Status -- Popular Myths About Not-for-Profit Organizations -- Why Planning Is Important -- Leadership from the Board of Directors -- Mission -- The Institution Master Plan -- The Fund-Raising Environmental Audit -- Fund-Raising Productivity Analysis -- Evaluating Fund-Raising Program Effectiveness -- Budgeting and Accounting for Fund-Raising Success -- Policies and Procedures for Public Solicitation -- Stewardship -- Pyramids Are Built from the Bottom Up -- The Annual Giving Phenomenon: A Necessity and an Opportunity -- Using the Mails to Acquire and Retain Donors -- Telephone Solicitation -- The Age of Visual Media -- Special Events and Benefits -- Support Group Organizations: "Friend Raising" -- Donor Clubs and Associations -- The Volunteer Personal Solicitation Campaign: The "Committee of Askers" -- Other Annual Giving Methods -- How to Report and Explain the Results of Annual Giving -- Leadership Development: Involvement Plus Participation -- Where Does Estate Planning Fit in Annual Giving? -- Recognition Guidelines for Annual Donors -- Annual Giving: A Perspective.".
• catalog extent "xix, 428 p. :".
• catalog identifier "0471320145 (cloth : alk. paper)".
• catalog isPartOf "The NSFRE/Wiley fund development series".
• catalog issued "1999".
• catalog issued "c1999.".
• catalog language "eng".
• catalog publisher "New York : Wiley,".
• catalog subject "658.15/224 21".
• catalog subject "Fund raising.".
• catalog subject "HG177 .G76 1999".
• catalog subject "Nonprofit organizations Finance.".
• catalog tableOfContents "List of Exhibits -- Giving Money to Charity: An American Tradition -- Communities in Need: Return of Civil Society -- Understanding Philanthropy: Needs and Causes -- Institutional Leadership and Professionalism -- The Donor: From Aspirations to Instinctive Reply -- The Solicitor: A Job to Be Done Well -- Understanding the "Development Process" -- Accountability, Ethics, and Stewardship -- Donor Recognition -- Readiness Tests -- Legal Organization and Tax-Exempt Status -- Popular Myths About Not-for-Profit Organizations -- Why Planning Is Important -- Leadership from the Board of Directors -- Mission -- The Institution Master Plan -- The Fund-Raising Environmental Audit -- Fund-Raising Productivity Analysis -- Evaluating Fund-Raising Program Effectiveness -- Budgeting and Accounting for Fund-Raising Success -- Policies and Procedures for Public Solicitation -- Stewardship -- Pyramids Are Built from the Bottom Up -- The Annual Giving Phenomenon: A Necessity and an Opportunity -- Using the Mails to Acquire and Retain Donors -- Telephone Solicitation -- The Age of Visual Media -- Special Events and Benefits -- Support Group Organizations: "Friend Raising" -- Donor Clubs and Associations -- The Volunteer Personal Solicitation Campaign: The "Committee of Askers" -- Other Annual Giving Methods -- How to Report and Explain the Results of Annual Giving -- Leadership Development: Involvement Plus Participation -- Where Does Estate Planning Fit in Annual Giving? -- Recognition Guidelines for Annual Donors -- Annual Giving: A Perspective.".
• catalog title "Fund raising : evaluating and managing the fund development process / James M. Greenfield.".
• catalog title "Fundraising".
• catalog type "text".