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- catalog alternative "Brand management".
- catalog alternative "Harvard business review.".
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description "Building brands without mass media / Erich Joachimsthaler and David A. Aaker -- Brands versus private labels: fighting to win / John A. Quelch and David Harding -- How do you grow a premium brand? / Regina Fazio Maruca -- Should you take your brand to where the action is? / David A. Aaker -- Extend profits, not product lines / John A. Quelch and David Kenny -- The logic of product-line extensions / perspectives from the editors -- Can this brand be saved? / Regina Fazio Maruca -- Your brand's best strategy / Vijay Vishwanath and Jonathan Mark.".
- catalog extent "v, 204 p. :".
- catalog identifier "1578511445 (alk. paper)".
- catalog isPartOf "The Harvard business review paperback series".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "Boston, Mass. : Harvard Business School Press,".
- catalog subject "658.8/27 21".
- catalog subject "Brand name products.".
- catalog subject "HD69.B7 H37 1999".
- catalog tableOfContents "Building brands without mass media / Erich Joachimsthaler and David A. Aaker -- Brands versus private labels: fighting to win / John A. Quelch and David Harding -- How do you grow a premium brand? / Regina Fazio Maruca -- Should you take your brand to where the action is? / David A. Aaker -- Extend profits, not product lines / John A. Quelch and David Kenny -- The logic of product-line extensions / perspectives from the editors -- Can this brand be saved? / Regina Fazio Maruca -- Your brand's best strategy / Vijay Vishwanath and Jonathan Mark.".
- catalog title "Brand management".
- catalog title "Harvard business review on brand management.".
- catalog type "text".