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- catalog contributor b11311143.
- catalog contributor b11311144.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description "Includes bibliographical references (p. 369-378) and index.".
- catalog extent "xxviii, 395 p. :".
- catalog hasFormat "Museum strategy and marketing.".
- catalog identifier "0787909122 (acid-free paper)".
- catalog isFormatOf "Museum strategy and marketing.".
- catalog isPartOf "Jossey-Bass nonprofit and public management series.".
- catalog isPartOf "The Jossey-Bass nonprofit & public management series".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "San Francisco, Calif. : Jossey-Bass Publishers,".
- catalog relation "Museum strategy and marketing.".
- catalog subject "069 21".
- catalog subject "AM5 .K68 1998".
- catalog subject "Museum attendance.".
- catalog subject "Museum finance.".
- catalog subject "Museums Marketing.".
- catalog subject "Museums Planning.".
- catalog title "Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler and Philip Kotler.".
- catalog type "text".