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- catalog abstract "This comprehensive introduction to the subject provides a base of practical 'how-to-do-it' material and specific decision models covering determining strategic fit, negotiating strategic alliances and selecting compatible partners, formulating type and structure of alliances in light of operational fit, and making strategic alliances work. The book also explores other options instead of alliances such as wholly-owned multinational expansion and exporting, and has major sections on understanding and managing cross-cultural diversity, communications and leadership. Case studies include General Motors in China, British Airways and American Airlines, Airbus Industrie, a celluar phone venture in Tashkent, British Petroleum/Mobil in Europe, and Puyi-Briggs and Straton Engine Corporation in China. The systematic processes, contingency frameworks, best practices guidelines and situation analysis checklists given in this book make it an indispensable guide for managers and senior managers no matter what the size of their enterprise, especially those involved in international marketing, planning and management. It is also relevant to consultants and MBA and post-graduate students interested in the development, management and other strategic issues involved in multinational strategic alliances.".
- catalog contributor b11330679.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description "1. Introduction: Strategic Alliances and Multinational Management -- 2. Strategic Management Fit: The Enabling Role of Alliances for an Individual Firm -- 3. Negotiating and Partner Selecting -- 4. Determining Type and Structure of Strategic Alliances: Operational Fit -- 5. Making Multinational Strategic Alliances Work: Management Staffing, Organizing and Leading -- 6. Making Multinational Strategic Alliances Work: Management, Development and Training, Control and Termination -- 7. Conclusion: Guidelines for Developing and Managing Multinational Strategic Alliances.".
- catalog description "Case studies include General Motors in China, British Airways and American Airlines, Airbus Industrie, a celluar phone venture in Tashkent, British Petroleum/Mobil in Europe, and Puyi-Briggs and Straton Engine Corporation in China. The systematic processes, contingency frameworks, best practices guidelines and situation analysis checklists given in this book make it an indispensable guide for managers and senior managers no matter what the size of their enterprise, especially those involved in international marketing, planning and management. It is also relevant to consultants and MBA and post-graduate students interested in the development, management and other strategic issues involved in multinational strategic alliances.".
- catalog description "Includes bibliographical references and index.".
- catalog description "This comprehensive introduction to the subject provides a base of practical 'how-to-do-it' material and specific decision models covering determining strategic fit, negotiating strategic alliances and selecting compatible partners, formulating type and structure of alliances in light of operational fit, and making strategic alliances work. The book also explores other options instead of alliances such as wholly-owned multinational expansion and exporting, and has major sections on understanding and managing cross-cultural diversity, communications and leadership.".
- catalog extent "xiv, 252 p. :".
- catalog hasFormat "Multinational strategic alliances.".
- catalog identifier "0471987751 (cloth : alk. paper)".
- catalog isFormatOf "Multinational strategic alliances.".
- catalog isPartOf "Wiley series in practical strategy".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "Chichester ; New York : Wiley,".
- catalog relation "Multinational strategic alliances.".
- catalog subject "658/.044 21".
- catalog subject "HD69.S8 M63 1999".
- catalog subject "HD69.S8 M66 1999".
- catalog subject "International business enterprises Management.".
- catalog subject "Strategic alliances (Business)".
- catalog tableOfContents "1. Introduction: Strategic Alliances and Multinational Management -- 2. Strategic Management Fit: The Enabling Role of Alliances for an Individual Firm -- 3. Negotiating and Partner Selecting -- 4. Determining Type and Structure of Strategic Alliances: Operational Fit -- 5. Making Multinational Strategic Alliances Work: Management Staffing, Organizing and Leading -- 6. Making Multinational Strategic Alliances Work: Management, Development and Training, Control and Termination -- 7. Conclusion: Guidelines for Developing and Managing Multinational Strategic Alliances.".
- catalog title "Multinational strategic alliances / Robert J. Mockler.".
- catalog type "text".