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- catalog abstract ""Blending their backgrounds in business and psychology into a fresh perspective, Leonard and Swap sweep aside conventional thinking about creativity to show how managers can actively shape group processes to enhance creative output. They offer proven strategies based on a deep understanding of human behavior for stimulating and directing the group dynamics that lie at the heart of innovative thinking. The book clearly outlines and analyzes each step in the creative process and gives practical suggestions for managing creative teams, including specific techniques for composing groups to maximize creative abrasion, re-channeling the tensions of conflicting points of view into new ideas and alternative options, and failing forward to success."--Jacket.".
- catalog contributor b11330705.
- catalog contributor b11330706.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description ""Blending their backgrounds in business and psychology into a fresh perspective, Leonard and Swap sweep aside conventional thinking about creativity to show how managers can actively shape group processes to enhance creative output. They offer proven strategies based on a deep understanding of human behavior for stimulating and directing the group dynamics that lie at the heart of innovative thinking. The book clearly outlines and analyzes each step in the creative process and gives practical suggestions for managing creative teams, including specific techniques for composing groups to maximize creative abrasion, re-channeling the tensions of conflicting points of view into new ideas and alternative options, and failing forward to success."--Jacket.".
- catalog description "Includes bibliographical references (p. [221]-228) and index.".
- catalog description "What is group creativity? -- Creative abrasion -- Generating creative options -- Designing the physical environment -- Designing the psychological environment.".
- catalog extent "x, 242 p. :".
- catalog identifier "0875848656 (alk. paper)".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "Boston, Mass. : Harvard Business School Press,".
- catalog subject "658.4/036 21".
- catalog subject "Creative ability in business.".
- catalog subject "HD53 .L46 1999".
- catalog subject "Social groups.".
- catalog subject "Teams in the workplace.".
- catalog tableOfContents "What is group creativity? -- Creative abrasion -- Generating creative options -- Designing the physical environment -- Designing the psychological environment.".
- catalog title "When sparks fly : igniting creativity in groups / Dorothy A. Leonard, Walter C. Swap.".
- catalog type "text".