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- catalog contributor b11338198.
- catalog contributor b11338199.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog extent "xxi, 298 p., [22] p. of plates :".
- catalog identifier "0814405010".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "New York : AMACOM,".
- catalog subject "658.8/343 21".
- catalog subject "Advertising Brand name products.".
- catalog subject "Brand loyalty.".
- catalog subject "HF6161.B4 .C94 1999".
- catalog subject "HF6161.B4 C94 1999".
- catalog title "Creating brand loyalty : the management of power positioning and really great advertising / Richard D. Czerniawski, Michael W. Maloney.".
- catalog type "text".