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- catalog abstract ""The Global Cigarette charts the way in which innovations in manufacturing and marketing methods led to the formation in 1902 of the British American Tobacco Co. as an Anglo-American multinational joint venture designed to promote cigarettes in international markets." "Based on archive materials from a wide variety of sources, including the company's own internal records, this book provides the first authoritative account of BAT's evolution and growth up until the Second World War. In particular, The Global Cigarette shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts, notably in China and India, and analyses the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s."--Jacket.".
- catalog contributor b11340003.
- catalog created "2000.".
- catalog date "2000".
- catalog date "2000.".
- catalog dateCopyrighted "2000.".
- catalog description ""The Global Cigarette charts the way in which innovations in manufacturing and marketing methods led to the formation in 1902 of the British American Tobacco Co. as an Anglo-American multinational joint venture designed to promote cigarettes in international markets." "Based on archive materials from a wide variety of sources, including the company's own internal records, this book provides the first authoritative account of BAT's evolution and growth up until the Second World War. In particular, The Global Cigarette shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts, notably in China and India, and analyses the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s."--Jacket.".
- catalog description "1. The Growth of an International Cigarette Industry. Phases of Competition. Historical Source Materials. Research Objectives of the Study -- 2. A Product with Global Potential. Origins of the American Cigarette Industry. The Dukes of Durham. Mechanization and the Bonsack Machine. Formation of the American Tobacco Company. Expanding Foreign Sales. Progress in the Far East -- 3. Formation of an Anglo-American Alliance. The Growth of Wills' Cigarette Business. Branded Cigarettes and the Tobacco Industry in Britain. Management Strategy of the American Tobacco Company. Horizontal Integration and the 'Plug War' in America. Delegating Managerial Responsibility within American Tobacco. Foreign Expansion and the 'Tobacco War' in Britain -- 4. Birth of a Multinational Enterprise. BAT Co.'s Initial Production Capacity. Creating a Management Team. Initial Operations Abroad -- ".
- catalog description "5. The Impact of Conflict. The Dissolution of ATC. The Financial Development of BAT Co. The Shift to London. International Growth, 1905-14. BAT at War. Managing an International Business -- 6. BAT in China. Managing a Chinese Distribution Network. Production and Marketing. Post-war Expansion. Operating as a Foreign Enterprise. The Impact of Chinese Nationalism. Competition from American and Japanese Firms. The Japanese Advance in China -- 7. BAT in India. Developing Local Production. The Tobacco Duties Debate. Empire Tobacco. Competing in the Indian Cigarette Market. BAT in China and India: a Comparison -- 8. Maintaining Global Leadership. The Retirement of Duke. Operations in the Western Hermisphere. Establishing the Louisville Orbit. Competition in the British Market. Expansion in South East Asia and the Middle East -- ".
- catalog description "9. Sir Hugo's Empire. The Cunliffe-Owen Regime. Brown & Williamson Takes to the Wing. European Tobacco Monopolies and Cigarette Cartels. Economic Instability and the Empire Crusade. The Tobacco Securities Trust. An Empire in Retreat -- 10. The Global Cigarette. The Changing Nature of Internationalization in the Cigarette Industry. Managing a Multinational Corporation before the Second World War.".
- catalog description "Includes bibliographical references (p. 348-358) and index.".
- catalog extent "xxii, 401 p. :".
- catalog identifier "019829221X".
- catalog issued "2000".
- catalog issued "2000.".
- catalog language "eng".
- catalog publisher "Oxford ; New York : Oxford University Press,".
- catalog subject "338.8/87797 21".
- catalog subject "British American Tobacco History.".
- catalog subject "British-American Tobacco Company History.".
- catalog subject "HD9141.9.B7 C69 2000".
- catalog subject "Tobacco industry.".
- catalog tableOfContents "1. The Growth of an International Cigarette Industry. Phases of Competition. Historical Source Materials. Research Objectives of the Study -- 2. A Product with Global Potential. Origins of the American Cigarette Industry. The Dukes of Durham. Mechanization and the Bonsack Machine. Formation of the American Tobacco Company. Expanding Foreign Sales. Progress in the Far East -- 3. Formation of an Anglo-American Alliance. The Growth of Wills' Cigarette Business. Branded Cigarettes and the Tobacco Industry in Britain. Management Strategy of the American Tobacco Company. Horizontal Integration and the 'Plug War' in America. Delegating Managerial Responsibility within American Tobacco. Foreign Expansion and the 'Tobacco War' in Britain -- 4. Birth of a Multinational Enterprise. BAT Co.'s Initial Production Capacity. Creating a Management Team. Initial Operations Abroad -- ".
- catalog tableOfContents "5. The Impact of Conflict. The Dissolution of ATC. The Financial Development of BAT Co. The Shift to London. International Growth, 1905-14. BAT at War. Managing an International Business -- 6. BAT in China. Managing a Chinese Distribution Network. Production and Marketing. Post-war Expansion. Operating as a Foreign Enterprise. The Impact of Chinese Nationalism. Competition from American and Japanese Firms. The Japanese Advance in China -- 7. BAT in India. Developing Local Production. The Tobacco Duties Debate. Empire Tobacco. Competing in the Indian Cigarette Market. BAT in China and India: a Comparison -- 8. Maintaining Global Leadership. The Retirement of Duke. Operations in the Western Hermisphere. Establishing the Louisville Orbit. Competition in the British Market. Expansion in South East Asia and the Middle East -- ".
- catalog tableOfContents "9. Sir Hugo's Empire. The Cunliffe-Owen Regime. Brown & Williamson Takes to the Wing. European Tobacco Monopolies and Cigarette Cartels. Economic Instability and the Empire Crusade. The Tobacco Securities Trust. An Empire in Retreat -- 10. The Global Cigarette. The Changing Nature of Internationalization in the Cigarette Industry. Managing a Multinational Corporation before the Second World War.".
- catalog title "The global cigarette : origins and evolution of British American Tobacco, 1880-1945 / Howard Cox.".
- catalog type "text".